“…Although research supports the cultivation hypothesis with respect to total television viewing (Morgan & Shanahan, 1996) and genre-specific programming (ChoryAssad & Tamborini, 2003;Romer et al, 2003;Segrin & Nabi, 2002;Weaver & Wakshlag, 1986;Wilson et al, 2005); however, examining cultivation within the context of a single program (e.g., Grey's Anatomy), albeit over 32 episodes, remains uncharted territory. In fact, in several of the aforementioned studies, support for the cultivation hypothesis was more robust for genre-specific compared to total television viewing (Chory-Assad & Tamborini, 2003;Segrin & Nabi, 2002;Wilson et al, 2005).…”