The Effects of Viewing Grey's Anatomy on Perceptions of Doctors and Patient Satisfaction

Sex on the Shore: Wishful Identification and Parasocial Relationships as Mediators in the Relationship BetweenJersey ShoreExposure and Emerging Adults' Sexual Attitudes and Behaviors

“…Studies have even employed cultivation to explain how repeated exposure to Downloaded by [York University Libraries] at 02:25 27 December 2014 one specific program is associated with viewers' beliefs. For example, Quick (2009) found that repeated exposure to Grey's Anatomy was related to beliefs about doctors that mirrored the portrayal of doctors in Grey's Anatomy.…”

“…Parasocial relationships, wishful identification, permissive sexual attitudes, and sexual activity were regressed on each of the covariates prior to testing the path models. The unstandardized residuals for these variables were used in the analyses conducted on the path model because the residuals represent the variance not explained by the covariates (Quick, 2009). That is, the variables depicted in the path model are not statistically influenced by any effect due to sex, race, parental approval, parental education, religiosity, or overall television exposure by using the unstandardized residuals.…”

The State of Cultivation

“…Ferris, Smith, Greenberg, and Smith (2007) examined exposure to reality dating shows and found that young male heavy viewers were more likely to hold stereotypical perceptions about dating (''men are sex-driven,'' ''dating is a game,'' ''women are sex objects''; see also Ward, 2002a). Studies have even applied cultivation theory to watching a single show; Quick (2009) found that viewers of Grey's Anatomy thought that doctors were more ''courageous,'' and also tended to manifest higher patient satisfaction.…”

Fiction as Autobiography

“…Recent work on this topic brings a more focused approach in examining the relationship between TV consumption and attitudes. One study finds a relationship between the number of the medical drama Grey's Anatomy episodes seen and evaluations of doctor courageousness, as mediated by judgments of Grey's Anatomy's credibility; judgments of doctor courageousness were also related to patient's satisfaction with their own physicians (Quick, 2009). Overall, cultivation effects appear to be small but consistent, with meta-analyses estimating an average effect size of 0.10 (Morgan & Shanahan, 1997;Shanahan & Morgan, 1999, p. Ch.…”