2022
DOI: 10.1037/dev0001387
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Children prefer natural food, too.

Abstract: Adults often prefer things that they believe are natural, including natural foods. This preference has serious implications, such as the rejection of cultured meat and other sustainable technologies. Here we explore whether children also prefer natural foods. We conducted two preregistered studies with 374 adults and children from the United States. In Study 1, children’s (N = 120) ages ranged from 6–10 years, with 57% of the sample identifying as female identifying as White/European American, whereas adults (… Show more

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Cited by 7 publications
(3 citation statements)
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“…Participants rate identical products as healthier and lower in calories when they are labeled as natural (Skubisz, 2017). The preference for natural foods was found already in children as young as five years old (Wilks & Bloom, 2022). Adults consider cultured meat, for instance, as "unnatural" which seems to induce affective feelings like disgust and fear rather than analytical processes (Wilks et al, 2021).…”
Section: The Naturalness Hypothesismentioning
confidence: 99%
“…Participants rate identical products as healthier and lower in calories when they are labeled as natural (Skubisz, 2017). The preference for natural foods was found already in children as young as five years old (Wilks & Bloom, 2022). Adults consider cultured meat, for instance, as "unnatural" which seems to induce affective feelings like disgust and fear rather than analytical processes (Wilks et al, 2021).…”
Section: The Naturalness Hypothesismentioning
confidence: 99%
“… 9 Furthermore, some work reveals that the preference extends to children aged 5 to 10 y when considering foods and drinks. 10 …”
mentioning
confidence: 99%
“…9 Furthermore, some work reveals that the preference extends to children aged 5 to 10 y when considering foods and drinks. 10 Researchers have proposed a couple of reasons for the naturalness bias. 2,11 One is the general belief people hold that natural things are inherently more positive than nonnatural or synthetic things.…”
mentioning
confidence: 99%