2022
DOI: 10.1177/0272989x221140803
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The Naturalness Bias Influences Drug and Vaccine Decisions across Cultures

Abstract: Past research with North American participants has demonstrated a naturalness bias in the medical context: people prefer natural drugs to synthetic drugs under a variety of situations. Does such a bias exist in other countries (such as China) where cultural values and practices are quite different from those in the United States? We conducted 3 studies ( N = 1927) to investigate the naturalness bias with drugs and vaccines across cultures with American, Canadian, and Chinese participants. In studies 1A and 1B,… Show more

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Cited by 8 publications
(2 citation statements)
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“…Similarly, people preferred natural over synthetic drugs for minor and serious hypothetical medical conditions (Meier & Lappas, 2016). The naturalness bias for drugs was found across cultures (Ji et al, 2023) and replicated in a behavioral choice experiment (Meier et al, 2019b). It was recently even identified for physicians .…”
Section: The Naturalness Hypothesismentioning
confidence: 92%
“…Similarly, people preferred natural over synthetic drugs for minor and serious hypothetical medical conditions (Meier & Lappas, 2016). The naturalness bias for drugs was found across cultures (Ji et al, 2023) and replicated in a behavioral choice experiment (Meier et al, 2019b). It was recently even identified for physicians .…”
Section: The Naturalness Hypothesismentioning
confidence: 92%
“…Additionally, playing on the default belief that natural entities are better, dydrogesterone is often rated apparently less healthy and less safe than natural entities ( Li and Cao, 2020 ). One of the first examples of the bias for the preferential use of ‘bioidentical” hormones was published in 1998 when Baron et al found that obstetricians selected a natural over a synthetic hormone replacement therapy for a hypothetical patient, even when the two therapies were described as identical ( Baron et al , 1998 ; Li and Cao, 2020 ; Ji et al , 2023 ).…”
Section: Introductionmentioning
confidence: 99%