Characterization of the employer and manager of SMEs caldas / Caracterización del empresario y gerente PYME de caldas

Abstract

The project characterized the SME entrepreneur and manager in three basic aspects: the management level, Financial and marketing, allowing proper context the problem and possible features. Among the results it found that SMEs companies analyzed were distributed 64.1 % small, 33.7 % medium, most concentrated in Manizales, Villamaria and Chinchiná respectively, which may be showing as business and economic development has been concentrated in the capital and surrounding municipalities, the main economic activity is the marketing, most companies surveyed spent more than 10 years in the market that show some business maturity.