A new acrylonitrile derivative, 2-(4-bromophenyl)-3-{5-[2-cyano-2-phenylethenyl]furan-2-yl}acrylonitrile (BPCPFA, 3)which is a potential material for application in organic solar cells, was synthesized by a three-step reaction. The structures of the molecules synthesized in these steps were characterized by using various spectral analyses. BPCPFA was investigated as an electron acceptor molecule in next generation organic solar cells. Theoretical prediction and experimental studies for photovoltaic performance were also performed. Based on these results, it is concluded that BPCPFA with extended conjugated system has good and promising photovoltaic performance with Voc value as 0.96 V.