Chapter 9 The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing

Neuburger, Larissa; Beck, Julia; Egger, Roman

doi:10.1108/978-1-78756-291-220181009

Cited by 70 publications

(50 citation statements)

References 26 publications

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“…Already in [45] the concept of "Customer Journey" is developed which illustrates all stages of a tourist's travel experience as a circular sequence. These stages consider that travelers use technology to: planning, booking, preparing, travel, arrive at the destination, and finally enjoy the destination.…”

Section: Related Work About Immersive Marketing Systems For the Tmentioning

confidence: 99%

“…These stages consider that travelers use technology to: planning, booking, preparing, travel, arrive at the destination, and finally enjoy the destination. Considering these stages and the technologies that can be applied in each of them to explore experiential sensory marketing, this proposal seeks to apply in a first moment the development of technological solutions for the stages of planning, booking, arrival at the hotel, and enjoyment of hotel services [45].…”

Section: Related Work About Immersive Marketing Systems For the Tmentioning

confidence: 99%

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Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal

Casas¹,

Chavez²,

Luna-Urquizo³

et al. 2019

IJACSA

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After conducting the historical review of marketing and especially experiential marketing, which considers various types of experiences such as sensations, feelings, thoughts, actions and relationships, seeking in the consumer greater satisfaction and therefore greater effectiveness in the action of marketing, as well as establishing the state of the art of immersive technologies and their applications in marketing, the authors propose a software architecture model for hotel services, which includes the description of hardware and software elements for development and implementation. The model would make it possible to bring customers closer to experiences that are very close to reality, based on their profiles and characteristics, previously treated by a recommendation module included in the proposal, a fact that supports the decision of purchase, with a high degree of adaptation to their needs and requirements. The proposal and development of the model with attributes of originality, aims to contribute to the development and technological innovation of marketing in the hotel industry. Finally, conclusions and recommendations for future work are established.

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Section: Related Work About Immersive Marketing Systems For the Tmentioning

confidence: 99%

Section: Related Work About Immersive Marketing Systems For the Tmentioning

confidence: 99%

Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal

Casas¹,

Chavez²,

Luna-Urquizo³

et al. 2019

IJACSA

View full text Add to dashboard Cite

show abstract

“…Sound Sound, which is a basic component of immersing visitors in 'sensing' the destination of tourism, plays a key role in shaping the experiences and the happiness of tourists in terms of destinations (Henrique de Souza et al, 2018). As noise is an important component of tourist attractions and tourism products, the sound of a destination is described as the nature and magnitude of the auditory component that is perceived by visitors at a destination (Neuburger et al, 2018). The sound environment generated at the location, thus, adds considerably to the general tourism experience of the tourists visiting there.…”

Section: Literature Review Sightmentioning

confidence: 99%

Modeling Key Selected Multisensory Dimensions on Place Satisfaction and Place Attachment Among Tourists in Victoria Falls, Zimbabwe

Mashapa¹,

Maziriri²,

Madinga³

2019

GTG

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“…Technology has had tremendous effects on the managing and marketing of tourism sites over last decade [7]. One of the recent innovations to largely influence the tourism industry is augmented reality (AR), which moved from a mainly industrial application to the consumer market due to enhanced smartphone capabilities [3,5,6,8,9]. Another main reason is that mobile AR is suitable for allowing location-aware applications and services [8] due to its conjunction with the real world [10].…”

Section: Introductionmentioning

confidence: 99%

Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists

et al. 2021

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As competition intensifies, value co-creation with tourists is essential for successful implementation of mobile augmented reality (AR) heritage applications. This study therefore aims to identify heritage tourists’ needs and involvement when developing mobile AR heritage applications using a grounded theory approach. Since AR applications are still in their infancy in the tourism industry the grounded theory approach was employed. Fifty in-depth interviews were conducted in Macau’s World Heritage Sites. The interview transcripts were analyzed by the open coding method with the NVivo software, the process of axial coding and the selective coding method. This study generated new requirements for mobile AR heritage applications that reflect the needs of the Asian tourist market, which are different from those of the European tourist market. The characteristic of tourist empowerment and the association between co-creation and tourism were also identified. This study contributes to provide a theoretical framework for designing mobile AR heritage applications and has implications for mobile AR application developers and tourism practitioners.

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Chapter 9 The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing

Cited by 70 publications

References 26 publications

Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal

Immersive Technologies in Marketing: State of the Art and a Software Architecture Proposal

Modeling Key Selected Multisensory Dimensions on Place Satisfaction and Place Attachment Among Tourists in Victoria Falls, Zimbabwe

Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists

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