“…Tourism has more generally been described as 'an inherently non-linear, complex and dynamic system that is well described within the chaos paradigm' (Faulkner & Russell, 1997;McKercher, 1999, p. 425;Zahra & Ryan, 2007). That is, in contrast to the widely-held perception that it is a linear, deterministic and predictable activity and, hence, amenable to planning and control, tourism is unpredictable, complex, difficult to manage effectively and, according to McKercher (1999), best considered from the perspective of chaos theory.…”