“…First, there are the baby boomers; these were born between the years 1946 and 1964 (Gardiner et al, 2015;Sudbury-Riley, 2016) or 1946 and 1960 (Gurau, cited in Lissitsa and Kol, 2016); they like face-to-face social contact and some find it a bit difficult to adapt to the digital realm (Venter, 2017) , seek to feel and look good (Kumar and Lin, cited by Rahulan et al, 2015), are independent (Siren and Haustein, 2015) traditional (Davis et al, 2006), positive, brand loyal (Beauchamp and Barnes, 2015) and have considerable financial capability following the independence of their children (Rahman and Yu, 2018). They are said to have enjoyed job stability and prosperous times (Patterson et al, 2017), presumably healthier than their predecessors (Badley et al, 2015).…”