Changing Implicit Attitudes by Contrasting the Self with Others

Perugini, Marco; Zogmaister, Cristina; Richetin, Juliette; Prestwich, Andrew; Hurling, Robert

doi:10.1521/soco_2012_1003

Cited by 31 publications

(48 citation statements)

References 58 publications

(73 reference statements)

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“…In line with previous work (Perugini et al, 2013), we provided additional evidence that the SR effect is not qualified by the neutral versus negative valence of the contrast source. In line with previous work (Perugini et al, 2013), we provided additional evidence that the SR effect is not qualified by the neutral versus negative valence of the contrast source.…”

Section: Discussionsupporting

confidence: 90%

“…Moreover, corroborating previous results (Perugini et al, 2013), we provided further empirical evidence that the SR effect is driven by the self and not by the category "Others." Participants had more implicit and explicit positive evaluations toward the brand paired with the self, compared to the one that was paired with "Others."…”

Section: Discussionsupporting

confidence: 90%

“…Although previous SR studies have shown that the magnitude of the positivity of the exemplars used to illustrate the contrast source "Others" does not moderate implicit SR effects (Perugini et al, 2013), nothing is known on whether the positivity carried by the self can be amplified by using a markedly negative contrast source. In addition, the two studies investigated the moderating role played by the valence (i.e., negative or neutral) of the source contrasted to either the self or an alternative positive category.…”

mentioning

confidence: 96%

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Not all positive categories are alike: Exploring the superiority of the self as a positive source for associative attitude change via intersecting regularities

Mattavelli

Richetin

Perugini

2018

Euro J Social Psych

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In associative evaluative learning, attitudes can originate from intersecting regularities between a target and both positive‐ and self‐related stimuli. Liking for a focal target is primarily driven by its reference to one source, but it might be qualified by the reference to a contrast target. This contribution focuses on how the nature of positive and contrast sources affects learning via intersecting regularities. In two studies (N = 199 and N = 185), the self and another positive category lead to increased implicit and explicit liking, regardless of the contrast source's valence. In Study 3 (N = 128), confronting the self and the positive category in the same paradigm yields only implicit preferences for self‐related targets. Both implicitly and explicitly, this preference for self‐ over positive‐related target was moderated by self‐positivity. Our findings confirm the robustness of learning via intersecting regularities and suggest that the self is a special evaluative source.

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Section: Discussionsupporting

confidence: 90%

Section: Discussionsupporting

confidence: 90%

mentioning

confidence: 96%

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Not all positive categories are alike: Exploring the superiority of the self as a positive source for associative attitude change via intersecting regularities

Mattavelli

Richetin

Perugini

2018

Euro J Social Psych

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“…All patterns of results for explicit evaluations have been found for studies that have used a fixed order of presentation. For example, when an indirect measure has been administered first, there have been significant effects (e.g., Whitfield & Jordan, 2009) or no effects (e.g., Gibson, 2008) for explicit evaluations; likewise, when an IAT has been administered first there have been typically significant (Perugini et al, 2012;Zanon, De Houwer, & Gast, 2012) but also non-significant (Perugini et al, 2013;Prestwich et al, 2010) effects on explicit evaluations. 2 On the other hand, the IAT does not appear to be substantially affected by the order of presentation.…”

Section: Empirical Evidence Of Order Of Measures Effectsmentioning

confidence: 99%

“…Therefore, both are instances of evaluative learning but differ with regard to the source of the change in liking. Recent studies have shown that the SR task can be successfully used to change implicit and explicit attitudes for a variety of CSs such as drinks (Prestwich et al, 2010), crisps (Perugini, Zogmaister, Richetin, Prestwich, & Hurling, 2013), and fictitious social groups (Perugini, Richetin, & Zogmaister, 2012).…”

mentioning

confidence: 99%

Indirect measures as a signal for evaluative change

Perugini

Richetin

Zogmaister

2013

Cognition and Emotion

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Implicit and explicit attitudes can be changed by using evaluative learning procedures. In this contribution we investigated an asymmetric effect of order of administration of indirect and direct measures on the detection of evaluative change: A change in explicit attitudes is more likely detected if they are measured after implicit attitudes, whereas these latter change regardless of the order. This effect was demonstrated in two studies (n=270; n=138) using the self-referencing task whereas it was not found in a third study (n=151) that used a supraliminal sequential evaluative conditioning paradigm. In all studies evaluative change was present only for contingency aware participants. We discuss a potential explanation underlying the order of measure effect entailing that, in some circumstances, an indirect measure is not only a measure but also a signal that can be detected through self-perception processes and further elaborated at the propositional level.

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