Changes in the business model for Spanish fresh tomato trade

Abstract

The business model applied to the fresh tomato trade from Almería is well known in Spain and abroad. The changes in demand are forcing export companies to change their trade strategies to become or remain competitive. The purpose of this paper is to know the business structure and its export dynamics in addition to the changes in trade strategies made by companies in Almería during the 2009-2013 period. The methodology is based on the Herfindahl-Hirshmanindex and the foreign trade competitiveness index, whereas the congruence analysis is based on Pearson's correlation coefficients and the RV coefficient. We have also applied the dual multiple factor analysis to verify changes made to the trade policy in leading businesses between two periods or scenarios. The research shows that export-driven companies behave as a moderately concentrated structure and there is an increase in the number of exporters. The competitiveness map for Almería reveals the sector's trend with regard to the most important markets. We have verified the changes made to their trade strategy to adjust to changes in foreign trade between the 2008/09 and 2012/13 campaigns. Finally, it can be pointed out that, in the analyzed period, changes in the business model for fresh tomato trade of Almería have not been significant, being its structure of moderate concentration. In addition, the great majority of variations in strategies of companies to adapt to the competitive environment have been made by leading companies.Additional key words: Almería; business structure; price; competitiveness; trade management; trade strategies.Correspondence should be addressed to Jaime De Pablo-Valenciano: jdepablo@ual.esAbbreviations used: DMFA (dual multiple factor analysis); EU (European Union); FOB (free on board); FTCI (foreign trade competitiveness index); HHI (Herfindahl-Hirshman index).

Influence of the Economic Crisis on the Identification of Country Profiles Within the European Tomato Market

“…Several works have studied the international tomato market in the European Union since 2010 De Pablo Valenciano & Giacinti Battistuzzi, 2012;Lombardi et al, 2016;De Pablo Valenciano & Giacinti Battistuzzi, 2016;Bashimov, 2016;De Pablo Valenciano et al, 2017;Capobianco Uriarte et al, 2017;Pérez Mesa et al, 2018;Jurkėnaitė & Paparas, 2020;Álvarez, 2020;Capobianco Uriarte et al, 2020). It is worth mentioning the work of Pérez Mesa et al (2018) that offers a network approach to differentiate the import countries from the export countries in the European context.…”

los factores de desempeño comercial de los grandes países exportadores en los mercados vitivinícolas de granel y embotellado en el siglo XXI

“…El IDM ha sido utilizado en elámbito del comercio internacional agroalimentario en numerosos trabajos, aunque se pueden destacar los relativos a la determinación de la diversificación de las exportaciones agroalimentarias españolas por productos y mercados [37], la evaluación de la relación entre la diversificación internacional y el comportamiento de las empresas agroalimentarias [38], la medición del dinamismo de las empresas exportadoras de tomate fresco almeriense [39] y la identificación de la influencia de los diferentes canales de distribución en las exportaciones de verduras del sudeste de España [40].…”

El comportamiento de las exportaciones españolas de vino en los mercados internacionales

“…El IDM ha sido utilizado en el ámbito del comercio internacional agroalimentario para determinar la posición española en la diversificación por productos y mercados de su comercio agroalimentario (Grande y Morales, 2015), para evaluar la relación entre la diversificación internacional y el comportamiento de las empresas agroalimentarias (Serrano et al, 2015), para medir el dinamismo de las empresas exportadoras de tomate fresco almeriense (De Pablo-Valenciano et al, 2017) y para identificar la influencia de los diferentes canales de distribución en las exportaciones de verduras del sudeste de España (Galdeano-Gómez et al, 2015).…”