“…Also, attitudes towards implementing measures need to be considered. They include perception of danger and risk (Valeeva, Asseldonk, & Backus, 2011; Brennan et al, 2016), confidence in the effectiveness of the measure on disease prevention (Laanen et al, 2014; Ritter et al, 2016), social norms—that is being influenced by the opinion and action of other people (Ellis‐Iversen et al, 2010) and self‐efficacy—that is feeling able to perform a given measure (Ellis‐Iversen et al, 2010; Marier et al, 2016). However, only a few studies have also investigated the effect of personality traits on disease prevention behaviour (O’Kane, Ferguson, Kaler, & Green, 2017; Racicot et al, 2012a) in spite of evidence in the human medicine literature (Skinner, Bruce, Davis, & Davis, 2014).…”