“…Numerous institutions, including the WHO, recommend education and public awareness campaigns aiming to counteract the stigma associated with mental illness, to prevent discrimination of people affected, to improve the mental health literacy of the public and to positively influence help-seeking behaviour (Dumesnil and Verger, 2009). Examples for such campaigns are: the Defeat Depression and the Changing Minds campaigns in the United Kingdom (Paykel et al, 1997;Crisp et al, 2005), the Community Awareness, the beyondblue and the Compass campaigns in Australia (Rosen et al, 2000;Jorm et al, 2005;Wright et al, 2006), the Like Minds, Like Mine campaign in New Zealand (Akroyd and Wyllie, 2003), the See Me campaign in Scotland (Braunholtz et al, 2004), as well as the Nuremberg Alliance Against Depression (Hegerl et al, 2003;Dietrich et al, 2010Dietrich et al, , 2014 and the recent Psychenet campaign in Germany (Makowski et al, 2016b). Most of these campaigns are rather expensive.…”