“…However, what is noted in a scene is influenced by both exogenous (i.e., perceptual or stimulus-driven) factors, such as salience, and voluntary endogenous (i.e., cognitively or goal-driven) higher level factors, such as meaningfulness (Egeth & Yantis, 1997;Klein, Kingstone, & Pontefract, 1992;Theeuwes, 1994). Some researchers have concluded that centrality is primarily a function of exogenous factors such as object salience (Pringle, Irwin, Kramer, & Atchley, 2001;Shore & Klein, 2000); whereas others have concluded that centrality is a function of endogenous orienting of attentional processes (Agostinelli, Sherman, Fazio, & Hearst, 1986;Hollingworth & Henderson, 2000;Pringle et al, 2001;Shore & Klein, 2000) based on the meaning or gist of the scene (O'Regan, 2003). However, no previous study has manipulated explicitly both endogenous and exogenous factors within a single experiment.…”