“…Most of the academic literature considers nightclubs to be a mere context or setting for studies not directly related to business management or marketing. Examples of this are various studies on the use and abuse of alcohol, drugs, and tobacco ( Allen et al, 2020 ; Labhart et al, 2020 ; Palamar and Keyes, 2020 ; Jorgenrud et al, 2021 ), violence, assaults, and security ( Carlini and Sánchez, 2018 ; Sánchez et al, 2019 ; Quigg et al, 2020 ; Fung et al, 2021 ), risky sexual relationships ( Buttram et al, 2018 ; Carlini and Sánchez, 2018 ; Palamar et al, 2018 ), disasters and accidents ( Crestani Calegaro et al, 2019 ; Meyer, 2020 ; Smith et al, 2020 ), such as the Pulse nightclub shooting ( Gavulic and Gonzales, 2021 ; Muller et al, 2021 ; Suárez et al, 2021 ), various health problems ( Ting et al, 2016 ; Welch et al, 2019 ; Dimitrijević et al, 2020 ), highlighting in the last 2 years, the COVID-19 pandemic ( Eneyo et al, 2021 ; Mazierska and Rigg, 2021 ; Muller et al, 2021 ), social analysis ( Carlini and Sánchez, 2018 ; Garcia, 2018 ; Allmark and Stratton, 2019 ; Fengjiang, 2021 ; Moraes and Ferreira, 2021 ), among others.…”