Challenges of vertical integration of supply chains' members of food and organic products with domestic origin

Improving the placement of food products of organic origin on the AP Vojvodina market

“…Their price is now about 30% higher than of conventional products, and therefore it is a challenge for manufacturers, farmers and trading companies to try to minimize unnecessary costs of change of ownership, storage and physical distribution through vertical integration and collaboration, in order to reduce the price of these products. The assumption is that it would amount to a maximum of 10% above the price of non-organic alternatives and thus make organic food more accessible to a growing number of consumers (Končar et al, 2018). Besides, many studies confirm that organic production can be next interesting an attractive placement for employment and growth of self-employment (Nica, 2018;Koppel & Kolencik, 2018).…”

“…As a result of such developments, final consumers show a tendency towards proven safety, quality, composition and origin of food products. Research on the global market confirms the direct correlation between consumer safety in the quality and composition of organic products and the efficiency of placements (Wong & Tzeng, 2019;Končar, Marić, & Vukmirović, 2018;Truong, Yap, & Ineson, 2012 In the global market, the most important indicators that influence the consumption of organic products are the health of consumers and producers (Truong et al, 2012), ecological reasons (Pearson, Henryks, Sultan, & Anisimova, 2013), sustainability (Jurjević, Bogićević, Đokić, & Matkovski, 2019), safety (Truong et al, 2012), ethical motives (Honkanen, Verplanken, & Olsen, 2006), cognitive quality knowledge (Sponte, 2018), etc. Similarly to these results, on the local market, and especially in the AP Vojvodina market, the conducted studies pointed to the following indicators that consumers value as crucial in the selection and purchase of food products of organic origin.…”

“…The data show that in the Republic of Serbia the share of organic land in the total land is only 0.44% or 15,000 ha with a total of 2,000 agricultural producers and processors (Gulan, 2017). Compared to EU countries where the placement of organic food products grows at an annual rate of 10-15% (Martić Kuran & Mihić, 2014), this growth rate in Serbia is estimated at only 2 to 3% (Končar et al, 2018).…”

Socio-demographic profile of organic food consumers in the Republic of Srpska

“…A number of studies emphasize the importance of geographical origin labels and organic production certificates (Končar et al, 2019;Mujčinović et al, 2016;Končar et al, 2018;Filipovic et al, 2021). More than half consumers in Bosnia and Herzegovina are familiar with the labels that indicate organic (Mujčinović et al, 2016) and express a high probability that they would buy more often at the fresh produce markets if the stalls with domestic and organic food would be labelled and if products would have declarations of origin and health certificates (Sudarević & Galić, 2021).…”

New architecture and risks in payment card operations

“…The NBS has specified that the instant payment at a selling point will be made using IPS QR(Instant Payments Serbia -The Quick Response) code, which will be standardized for all banks in order to enable inter-operability. 8 Those offering payment services would offer their clients, both payers and traders, the applications which would enable such a payment. Introduction of instant payment, which Serbia has introduced among 8 QR code is a square consisting of a small mosaic of black and white small squares which can be read by a camera and translated by software into digital information.…”