Challenges of Social Media Marketing in Digital Technology: A Case of Small Traders of Agricultural Products in Malaysia

Othman, Zakirah; Abu, Noor Hidayah; Shafie, Shafini; Zaman, Nur Badriyah Kamarul; Alias, Emmy Farha; Yahaya, Wan Ahmad Jaafar Wan

doi:10.37934/araset.28.3.312319

Cited by 3 publications

(3 citation statements)

References 11 publications

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“…For financial problems, MSMEs have difficulty meeting working capital needs ( (Yang et al, 2019); (Berk & Gultekin, 2019); (Yoshino & Taghizadeh-hesary, 2018)). Product marketing is hampered due to low ability to operate technology ( (Othman et al, 2022); (Marka, 2021); (Kurniawan & Asharudin, 2018). In terms of human resources, there is a lack of ability and competence (Mas'ud & Tenriyola, 2023); (Woolgar et al, 1998)).…”

Section: Introductionmentioning

confidence: 99%

Human Capital and Performance of Micro, Small and Medium Enterprises: A Literature Review

Musthafa,

Elfindri,

Anas

et al. 2024

CASHFLOW

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This research aims to examine aspects of human capital that influence the performance of Micro, Small, and Medium Enterprises (MSMEs). Drawing on an extensive review of literature from indexed journal databases, the study focused on identifying key factors related to "human capital" and "MSME performance." The comprehensive exploration revealed a multifaceted relationship between human capital aspects and MSME performance, unveiling pivotal influencers. The identified aspects of human capital found to exert a substantial influence on MSME performance encompass a wide spectrum. These include skills and competencies, education and training, employee motivation and engagement, employee health and welfare, innovation and creativity, communication and collaboration, digital skills, work ethics and organizational values, entrepreneurship and sense of ownership, as well as organizational diversity. This research contributes valuable insights for policymakers aiming to enhance the human capital capabilities of MSME entrepreneurs. By addressing these specific dimensions, policymakers can formulate targeted strategies to uplift the human capital landscape within MSMEs. Consequently, this targeted approach is anticipated to render MSMEs more productive, sustainable, and equipped to venture into international markets.

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Section: Introductionmentioning

confidence: 99%

Human Capital and Performance of Micro, Small and Medium Enterprises: A Literature Review

Musthafa,

Elfindri,

Anas

et al. 2024

CASHFLOW

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“…Scholars pay great attention to the intersection of social media and politics [1][2][3][4]. The filter bubbles are a term that is an exhibition arising from the use of social media that refers to groups or people who provide their own views, contributing directly to the polarization of public opinion [3,[5][6][7]. The reasons why this topic is of increasing interest are due the prevalence and common political content in social media.…”

Section: Introductionmentioning

confidence: 99%

Identifying Political Polarization in Social Media: A Literature Review

Siti Nurulain Mohd Rum,

Raihani Mohamed,

Auzi Asfarian

2023

ARASET

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Online social media platforms are frequently held responsible for the rise of fake news, which can occasionally prevent people from knowing the truth and fuels partisan political conflict. The idea of "echo chambers" and “filter-bubbles” draws attention to how social media is incredibly fragmented, individualized, and niche-focused, all of which serve to further polarize public opinion. These terms have been associated with the referendum of Brexit in the UK and the victory of Donald Trump in 2016's US presidential election. The term homophily on the other hand refers to the tendency of people to be in a circle that shares the same thought and interest, that could also contribute to political division in social media. In the positive side, high political polarization demonstrates the freedom of expression, on the other hand it can heighten political tensions and inequalities, which may have an adverse effect on a nation's stability. Determining political division and its origins via social media is therefore a crucial topic for discussion. In this research work, several articles were examined to discover the computing methods and approaches employed by the existing works for identifying political polarization in social media.

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“…Dalam konteks usaha kecil dan menengah (UKM), pemasaran digital telah diidentifikasi sebagai alat penting untuk bertahan hidup dan berdaya saing, terutama dalam menghadapi tantangan seperti pandemi Covid-19 (Othman et al, 2022). Namun, telah diamati bahwa UKM sering kali tidak sepenuhnya memanfaatkan potensi alat digital, terutama karena kurangnya pengetahuan tentang pemasaran digital (Taiminen & Karjaluoto, 2015).…”

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Strategi Pemasaran Digital dalam Mendorong Keberhasilan Wirausaha di Era Digital

Sono,

Erwin,

Muhtadi

2023

JEKWS

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Strategi pemasaran digital memainkan peran penting dalam membentuk kesuksesan wirausaha dalam lanskap dinamis era digital. Penelitian ini menggunakan analisis bibliometrik untuk mengeksplorasi dan mensintesis literatur yang ada secara sistematis tentang strategi pemasaran digital dan kesuksesan wirausaha. Beragam basis data Scopus digunakan untuk mengumpulkan kumpulan data komprehensif dari artikel-artikel yang telah diulas oleh rekan sejawat yang diterbitkan antara tahun 1993 dan 2023. Analisis ini mencakup statistik deskriptif, jaringan kepenulisan bersama, pola kutipan, dan kemunculan bersama kata kunci, dengan penekanan khusus pada persimpangan antara pemasaran digital dan kesuksesan wirausaha. Temuan utama meliputi penulis terkemuka dan karya-karya mereka yang berpengaruh, kelompok tematik, dan distribusi istilah dalam literatur. Tema-tema penting yang dieksplorasi meliputi kewirausahaan digital, ekonomi digital, pendidikan kewirausahaan, dan dampak transformatif teknologi digital pada ekosistem kewirausahaan. Penelitian ini berkontribusi pada pemahaman yang bernuansa tentang kondisi pengetahuan saat ini di lapangan dan mengidentifikasi kesenjangan dan peluang untuk penelitian di masa depan. Wawasan yang diperoleh dari analisis ini dapat menginformasikan para akademisi dan praktisi dalam mengoptimalkan strategi pemasaran digital untuk kesuksesan wirausaha dalam lanskap digital kontemporer.

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Challenges of Social Media Marketing in Digital Technology: A Case of Small Traders of Agricultural Products in Malaysia

Cited by 3 publications

References 11 publications

Human Capital and Performance of Micro, Small and Medium Enterprises: A Literature Review

Human Capital and Performance of Micro, Small and Medium Enterprises: A Literature Review

Identifying Political Polarization in Social Media: A Literature Review

Strategi Pemasaran Digital dalam Mendorong Keberhasilan Wirausaha di Era Digital

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