Challenges and Strategies of Malaysian Automotive: A Literature Review 2016-2018

Abstract

With the increasing urbanization and the global population growth leads to high demand for mobility (Schüller et al., 2017). Global attention has been received by automobile industries in ASEAN for domestic and overseas competitiveness (Tai, 2016) lead to stiff global competition (Maarof & Mahmud, 2016). Due to strategically located in the center of ASEAN, Malaysia offers vast opportunities for global automotive and component manufacturers to set up manufacturing and distribution operations (