Abstract:In the last decades, human capital and talent have become its greatest differential, an intangible asset that generates competitive advantage in organizations. What are the challenges and strategies adopted by organizations to attract and retain human capital? This study aims to discuss the challenges faced and the strategies adopted in the retention of human capital in large companies. To understand this theme, five large companies from the Metropolitan Region of Campinas / SP -Brazil were surveyed. The resea… Show more
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