“…Appetitive conditioning renders a subset of neurons sensitive to the timing of upcoming reward in rat primary visual cortex (Shuler and Bear, 2006), and has been associated with enhanced visual evoked potentials (Hernandez-Peon, 1961;Frankó et al, 2010) and lower detection thresholds for conditioned stimuli ). Different mechanisms have been suggested to underlie effects of reward on the visual cortex, depending either on mesencephalic dopaminergic efferents (Febvret et al, 1991;Bao et al, 2001;Müller and Huston, 2007;Rivera et al, 2008), cholinergic efferents (Gavornik et al, 2009), or cortical feedback loops (Pennartz, 1997;Pennartz et al, 2000;Roelfsema and van Ooyen, 2005;Roelfsema et al, 2010). Despite these efforts, it remains unknown how the acquisition of a reward association alters representations in neuronal assemblies in visual cortex for stimulus features that are predictive of reward.…”