Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City

Molinillo, Sebastián; Mercadé‐Melé, Pere; Noronha, Teresa de

doi:10.3390/su12093632

Cited by 6 publications

(7 citation statements)

References 71 publications

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“…As advocated by Connell and Meyer [99], such coordination will make film-induced tourism more intense. Of course, this approach must have the image of the destination as a fundamental point, creating or projecting an adequate image that allows the destination to take advantage of the benefits of film tourism as much as possible [88,100]. This image must certainly show a true picture; it must be authentic, evocative and attractive.…”

Section: General Implications and Limitationsmentioning

confidence: 99%

Films and Destinations—Towards a Film Destination: A Review

et al. 2021

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The destination image is a complex construction in which the different sources of information consulted are decisive. Among these information sources, we can find films, which have a relevant function to create destination images. Films are one of the factors that most influences people in their motivation to travel to a destination. The academic literature on film tourism has grown considerably in recent years, but an updated revision is needed. Due to this fact, the main contribution of this paper is the proposal of an updated review of the academic literature focused on film tourism and destinations and their management implications. The general objective of this research is to analyse the existing literature, systematising the relationships that exist between films, film tourism, destination image, and tourist destination. To this end, a systematic review of the literature has been carried out, with two aims: on the one hand, a review of the existing literature from a descriptive perspective, showing the main publications, authors and topics, and on the other hand, a review from a thematic perspective. The results of the latter will be addressed in the discussion and conclusions. The results of the descriptive analysis highlight the significant growth in the literature analysed over the last 45 years, especially between 2005 and 2015. They also underline that the most studied topics are film destinations, marketing and destination image. The results of the thematic analysis highlight the importance of films and series as important information sources on the creation of destination images. The thematic analysis also provides information on the negative and positive aspects of film destination management.

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Section: General Implications and Limitationsmentioning

confidence: 99%

Films and Destinations—Towards a Film Destination: A Review

et al. 2021

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“…The CRM-related topic has been widely researched in previous studies, which suggested different perspectives to CRM and various outcomes (Furman and Maison, 2020;Chaabouni et al, 2021;Surianto et al, 2020;Jeon and An, 2019;Vrontis et al, 2020;Santoro et al, 2020;Nair, 2020;Molinillo et al, 2020;Furman and Maison, 2020;E Silva et al, 2019;Baek et al, 2020). CRM can lead to repeat purchases by existing customers (Surianto et al, 2020); repurchase intention (Moslehpour et al, 2017); purchase and repurchase intention (Varadarajan and Menon, 1988;Kotler and Lee, 2005;Kotler and Keller, 2012); improved Perceived corporate social responsibility brand image (BIMA); and improved brand awareness; enhanced corporate reputation and positive corporate image (Surianto et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…, 2020; Santoro et al. , 2020; Nair, 2020; Molinillo et al. , 2020; Furman and Maison, 2020; E Silva et al.…”

Section: Introductionmentioning

confidence: 99%

Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets

Tiwari

Behl

et al. 2021

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PurposeThis study aims to evaluate the impact of perceived cause- related marketing (perceived-CRM) on the repurchase intention (CRIN). Besides, brand image (BIMA) and customer satisfaction (CSAT) connect this relationship as mediating variables. Especially, the role of perceived corporate social responsibility (perceived-CSR) contributed to this nexus between perceived-CRM and BIMA, perceived-CRM and CSAT in emerging economies.Design/methodology/approachThe paper follows a quantitative approach. Based on a comprehensive literature review on perceived-CSR, perceived-CRM , BIMA, CSAT and repurchase intention, the authors evaluate the impact of those constructs on repurchase intention in an emerging market. The study sample was composed of 395 responses covering customers of consumer goods. The study uses the Smart PLS-SEM version 3.3.2 to analyze the data.FindingsThe findings revealed significant contributions to the extant CRM literature in some ways. This study's outcomes contribute to extending the existing literature on CRM and CSR. Specifically, the extension focuses on the mediating and moderating effects of BIMA, CSAT and perceived-CSR, respectively, in the relationship between perceived-CRM and CRIN. Moreover, the novelty of this study lies in providing a new approach to the influence of perceived-CRM on CRIN, with the mediating of BIMA, CSAT and moderating effects perceived-CSR integrated into a conceptual model.Practical implicationsFrom a management perspective, the contribution of this study plays a very important role in strategic planning to enhance competitive advantage and improve business performance on a sustainable basis. This sustainability is founded on an insight into how changes in contextual factors affect the perception and consumer behavior of millennials in fast-moving consumer goods (FMCG) market, especially in a context of Covid-19 global crisis. It is important to emphasize that genuineness and transparency in all activities and communications are a prerequisite in today's sensitive context. The application of acquired insight into practice will help businesses operating in the consumer sector improve brand reputation and CSAT. As a result, this leads to enhanced competitive advantage of the business in the market, improved market performance and ultimately to an improvement in the overall performance of the enterprise.Originality/valueThis is the first study that explores the moderating role of perceived CSR on the nexus between perceived-CRM with brand image (BIMA) and CSAT to the best of our knowledge. Besides, the study also discovers the mediating role of BIMA and CSAT between perceived-CRM and repurchase-intention in an emerging economy. Findings in this study provided additional evidence to the increasingly important roles of perceived-CRM and perceived-CSR in creating win-win relationships with customers, aiming to solve specific social causes jointly. Further, the perceived-CRM and perceived-CSR mechanisms help businesses enhance their intangible assets and competitive advantages through enhanced BIMA and stronger CRIN. In the current context, the business environment is changing rapidly due to many factors that lead to increased competition at a global level. Therefore, improving competitive advantage is a mandatory condition for businesses to survive and develop sustainably.

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“…The current new retail era emphasises the combination of online and offline recycling channels to accomplished collaboration between retailers and manufacturers [31][32][33][34][35]. It helps to achieve cross-channel recycling, which improves consumer loyalty and satisfaction, as well as achieve efficient operation of CLSC recycling [36][37][38][39]. Under the traditional recycling model for both online and offline sale, the intact second-hand products can be sold through retailers into the second-hand market and used products can be recycled through manufacturers for reprocessing and reuse.…”

Section: Introductionmentioning

confidence: 99%

A Two-Stage Closed-Loop Supply Chain Pricing Decision: Cross-Channel Recycling and Channel Preference

Pan

Lin

2021

Axioms

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This paper focuses on the pricing problem of a two-stage closed-loop supply chain (CLSC) considering the cross-channel recycling and channel preference based on a single manufacturer and a single traditional retailer. The pricing decision problem raises from the manufacturer’s direct sales and the retailer’s retailing including recycling. Managers need to focus on intelligible management considering consumer channel preferences, cross-channel recovery and pricing strategies. According to game theory, centralized and decentralized CLSC decision models are used to provide an efficient solution to managers for the pricing problem. The centralized model consists of differential and uniform pricing strategy and the decentralized model consists of manufacturer-led Stackelberg, retailer-led Stackelberg and Nash equilibrium game, respectively. The impact of cross-channel recycling rate and channel preference on pricing and profitability in a two-stage CLSC system is explained elaborately in this study. The results show that cross-channel recovery rates and consumer channel preferences have a direct significant impact on pricing strategies including profit allocation decisions in CLSC. It demonstrated that different channel preferences leading to different pricing strategies and decision for manufacturers and retailers choices. Manufacturer’s pricing decreases when channel preferences are constant and cross-channel recovery rates increase. Retailer’s pricing remains stable as the cross-channel recovery rate has less affected on it. Furthermore, if the cross-channel recovery rates increase, then the manufacturers pricing decreases and retailers pricing increases. This information will be a helpful guideline for the manager to select suitable pricing strategies based on the company scenario.

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Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City

Cited by 6 publications

References 71 publications

Films and Destinations—Towards a Film Destination: A Review

Films and Destinations—Towards a Film Destination: A Review

Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets

A Two-Stage Closed-Loop Supply Chain Pricing Decision: Cross-Channel Recycling and Channel Preference

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