Careers in HCI and UX

Kreitzberg, Charles B.; Rosenzweig, Elizabeth; Shneiderman, Ben; Churchill, Elizabeth F.; Gerber, Elizabeth M.

doi:10.1145/3290607.3311746

Cited by 2 publications

(1 citation statement)

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“…This study was necessitated by the contradictory nature, influence on society and poorly studied graphic design as an indicator of social transformation. Relying on the opinion of the authors Larsson and Teigland (2020) and Kreitzberg et al (2019), we can conclude that the role of graphic design in tracking the transformation of social welfare indicators is huge. A comprehensive empirical study of provocative graphic design of social advertisement using sociological and psychological methods was carried out based on the specifics of the impact on the psyche and psycho-emotional state.…”

Section: Discussionmentioning

confidence: 96%

Graphic design as an indicator of social transformations

Kolosnichenko

Kolisnyk

Gula

et al. 2022

RDLUZ

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Objective:The aim of the article involved the empirical study of the correlation bet ween the use of graphic design and the perception of social transformations in society. Methodology:Survey, testing, socio-psychological adaptation diagnostics private semantic differentiations, EPA (Evaluation -Potency -Activity) Scale were used in the research. Statistical calculations were performed through factor analysis, Mann-Whitney U test and Pearson correlation coefficient. The expert group selected 5 social advertisementitems out of 40 samples. According to experts, these samples meet the criteria of professional artistic performance and include strong emotional meanings. Samples selected by the expert group were used as stimulus material. Results:There is a division ofprovocative advertisement and non-provocative advertisement on the basis of artistic form and nature of the information message. The data obtained testify that the design of social advertisement is an indicator of social change in society. Graphic design is able to influence the mood and shape the worldview perception of the advertising product. Graphic design help to study the respondents’ readiness for the introduction of a particular narrative into the discourse, that is for shaping public opinion.

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Section: Discussionmentioning

confidence: 96%