Capital Cultural e o Consumo de Produtos Culturais: As Estratégias de Consumo de Status entre Mulheres da Nova Classe Média

Abstract

Holt (1998) averiguou a aplicao do consumo como forma de adquirir status realizando pesquisas nos Estados Unidos e na Turquia (HOLT; STNER, 2010). A presente pesquisa baseou-se neste ltimo estudo e teve como objetivos : a) estudar se o consumo de produtos culturais seria uma forma de construir status; b) investigar qual a relao destes produtos com o capital cultural das mulheres da nova classe mdia. O consumo de produtos culturais mostrou-se fundamental para construo das estratgias de status e o capital cultural mostrou-se determinante na escolha destes produtos. Concluiu-se que os produtos culturais utilizados variaram conforme o maior ou menor capital cultural das entrevistadas. O uso do conceito de capital cultural possibilitou um maior entendimento da construo dos gostos e prticas de consumo .

The Taste Transformation Ritual in the Specialty Coffee Market

“…Taste has been theorized by many scholars as a system of classification and distinction structured through material culture (Barcelos, 2015;Bourdieu, 1984), such as differences in cultural capital resources structuring patterns of taste and consumption (Holt, 1998), and the status consumption in less economically developed countries being based on the consumer goods and services prevalent in more economically developed countries, including homes, interior decor, clothing, vacations, and shopping (Ponte & Mattoso, 2014;Üstüner & Holt, 2010). Bourdieu's (1984) concept of cultural capital and its class-bound resources such as occupation, profession, and education has been used by many scholars to understand the role played by taste in consumption (Coskuner-Balli & Thompson, 2013;Holt, 1998;McQuarrie, Miller, & Phillips, 2013;Roling & Vieira, 2014;Üstüner & Holt, 2010).…”

Consumption, crisis, and coping strategies of lower class families in Brazil: A sociological account

“…Benefited from the economic momentum, this group entered the market, accessing a wide range of packaged goods, electronics, and home appliances (Kamakura & Mazzon, 2013) as well as services that were previously a privilege of the higher classes, such as paid leisure, traveling, and higher education (Castilhos & Fonseca, 2016;Meireles, 2014). As a result of these transformations, the "new middle-class" (for a problematization of the term see Souza, 2010)hereafter NMC-has been invested in the consumer culture, constituting its identity narratives on similar grounds of the traditional middle-classes (O'Dougherty, 2002) via symbolic consumption (Ponte & Mattoso, 2014) and ideals of material improvements and upward mobility (Castilhos & Fonseca, 2016).…”

Status consumption: Does it matter for Brazilian young adults?

“…The studies performed in Brazil about status consumption refer to personal financial planning with lawyers -who feel respected by the status conferred by conspicuous products (VILAIN; PEREIRA, 2013). Ponte and Mattoso (2014) show that the consumption of cultural products was essential for building status strategies and cultural capital was determinant in choosing these products. Santini et al 2016present a discussion about monetary and non-monetary promotion acting as moderators in brand awareness and predisposition to conspicuous consumption with Brazilian costumers.…”