The Taste Transformation Ritual in the Specialty Coffee Market

Quintão, Ronan Torres; Brito, Eliane Pereira Zamith; Belk, Russell W.

doi:10.1590/s0034-759020170506

Cited by 36 publications

(51 citation statements)

References 47 publications

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“…There is limited research on consumer preferences for coffee’s intrinsic qualities. Preference for different intrinsic qualities depends on expertise and sensory skills of the consumer [21]. The untrained consumer has difficulties in distinguishing quality levels of coffee compared to an expert.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing

2019

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Coffee is popular worldwide and consumption is increasing, particularly in non-traditional markets. There is evidence that coffee consumption may have beneficial health effects. Consumers’ beliefs in the health benefits of coffee are unclear. The study aimed at analyzing consumers’ perceptions of coffee health benefits, consumption and purchasing motives of coffee consumers with positive perceptions of coffee health benefits, and willingness to pay for coffee with associated health claims. Data were collected through a face-to-face survey with consumers, resulting in a convenience sample of 250 questionnaires valid for data elaboration. Results were elaborated with factor analysis and logistic regression analysis. Findings revealed that a relevant minority of consumers believed that coffee could have positive health effects. The consumer with a positive perception of coffee health benefits is mostly male, young, works, is familiar with non-espresso-based coffee, consumes a limited amount of coffee (generally not for breakfast and often in social settings), and buys coffee at retail outlets. Consumers drink coffee for its energetic and therapeutic effects. Coffee consumption is still price-driven, but consumers are interested in purchasing coffee with associated health claims. There is the opportunity to improve the perception of coffee health benefits in consumers’ minds.

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Section: Literature Reviewmentioning

confidence: 99%

Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing

2019

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“…In this form, consumers are willing to pay higher prices for social‐content coffees. Quintão, Brito, and Belk () found that sensory skills expertize influences preferences. Consumers with higher sensory skills tend to prefer social‐content coffees.…”

Section: Literature Reviewmentioning

confidence: 99%

Sensory attributes of coffee beverages and their relation to price and package information: A case study of Colombian customers’ preferences

Barahona

Jaimes

Yang

2020

Food Science & Nutrition

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Sensory analysis is a powerful tool for creating profiles of food and beverages based on information perceived by the human senses. This paper investigates 18 of the most popular Colombian coffees. Individuals from nine different cities assessed products in two different ways: degree of presence (absence) of sensory properties and degree of acceptance (liking). The results focused on identifying variations in sensory evaluations due to the city, as well as classification of the products according to their degree of acceptance or rejection, and investigating associations between sensory attributes, price, and label–package information. A correspondence analysis allowed us to investigate the variation introduced by the factor city. The most preferred/rejected products were identified through preference mapping. The level of intensity of the smelling sensory attribute positively affects the price and the information presented at the product´s label–package. However, tasting attributes negatively affects price and perceptions of the product´s label–package information. We conclude that smelling sensory attributes has greater impact on purchase intentions than tasting attributes. Decision‐makers should manage scent, price, and label–package characteristics wisely because they are part of the first experience of the customer.

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“…Connoisseur consumers (CCs) are consumers that pay more attention to the goods they buy [31][32][33], such as the origin of the goods, the quality, the friendliness on the environment, and other ethnical attributes [33][34][35]. Theoretically, their behavior is relatively sustainable because they pay specific attention to the environmental issues as well as have the willingness to pay for environmentally friendly products more than general consumers [3,36,37]. They have the tendency to try understanding, evaluating, and appreciating the consumption of objects, subjectively showing a preference towards certain coffee attributes such as the origin of the coffee, the serving method, and others [9,38].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Moderating Role of Connoisseur Consumers on Sustainable Consumption and Dynamics Capabilities of Indonesian Single Origin Coffee Shops

et al. 2019

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Between agro-food products, coffee is the first commodity to quarrel in ethical attributes and sustainability issues such as fair trade, premium prices, as well as justified value chain issues. Taking into account the growing coffee consumption in Indonesia, this article tries to prove connoisseur consumers (CCs) are moderating the sustainable consumption and dynamics capabilities (DCs) of single origin coffee shops (SOCSs). An in-depth interview to 30 SOCS managers and 60 baristas and a survey to 450 consumers found that there are significant correlations between connoisseurs attributes such as the depth of a barista’s knowledge of coffee, the barista’s skills, the shop image, the coffee variation, the barista’s communication skills, and the serving techniques and that they have a relationship with an increase in the number of consumers. The existence of CCs has encouraged the practice of consumption sustainability of SOCSs and moderates SOCSs to improve sensing, seizing, and transforming shop management to stand against the competition. Based on the above findings, more in-depth research on the standard character and number of CCs is needed as well as their contribution to the revenue structure of SOCSs. Meanwhile, connoisseur customers’ support is capable of helping the SOCSs in improving their DCs to improve the sustainable consumption of Indonesian single origin coffee in the future.

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The Taste Transformation Ritual in the Specialty Coffee Market

Cited by 36 publications

References 47 publications

Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing

Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing

Sensory attributes of coffee beverages and their relation to price and package information: A case study of Colombian customers’ preferences

Moderating Role of Connoisseur Consumers on Sustainable Consumption and Dynamics Capabilities of Indonesian Single Origin Coffee Shops

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