“…Agenda-setting theory suggests that the amount of news coverage allocated to certain issues, events or actors influences their perceived importance among audiences ("what to think about") (Besova & Cooley, 2009;Hester & Gibson, 2003;McCombs, Llamas, Lopez-Escobar, & Rey, 1997;Salwen & Matera, 1992;Wanta, Golan, & Lee, 2004), but, if our primary interest is investigating the mass media's role in shaping news audiences' attitudes towards subjects ("how to think"), we must scrutinise the ways those subjects are represented in news reporting. According to the theory of second-level agenda-setting, or priming, news reporting focusing on negative or positive aspects of events, issues and actors has a significant impact on an audience's attitude toward them (Entman, 1993;Hester & Gibson, 2003;Iyengar & Simon, 1993;McCombs et al, 1997). The concept of media framing, which is defined as "selecting and highlighting some faces of events or issues, and making connections among them so as to promote a particular interpretation, evaluation and/or solution" (Entman, 2004, p. 5), also establishes a link between news reporting and people's understanding of public affairs.…”