“…Previous studies have also identified an increase in violence and criminal activity relating to alcohol consumption at sporting events (Erickson, Toomey, Lenk, et al, 2011;Lenk, Toomey, & Erickson, 2009;Menaker and Chaney, 2014;Merlo, Hong, & Cotter, 2010). According to Lenk, Toomey, and Erickson (2009), tailgating and serving practices at sporting events may be contributing to a significant number of attendees having elevated Blood Alcohol Content (BAC) levels; this ultimately contributes to problems during and following sporting events.…”