“…The incompatibility of these approaches is also reflected in the eclectic methods and methodologies employed in tourism destination experience research. Studies utilise an array of approaches, including autoethnographic (Houge Mackenzie & Kerr, 2013;Scarles, 2010;Wright, 2010), ethnographic and observational methods (Andrews, 2005(Andrews, , 2009Lugosi, 2008Lugosi, , 2009Lugosi, , 2014Palmer, 2005), visual methods (Coshall, 2000;Garrod, 2008;Gilhespy & Harris, 2010;Prebensen, 2007), netnographic and various forms of investigative Internet research (Lugosi, et al, 2012;Mkono, 2012;Woodside et al, 2007) and a variety of elicitation techniques within qualitative and case study strategies (Chan, 2009;Gretzel & Fesenmaier, 2010;Guthro, 2011;Larson et al, 2013;Middleton, 2011;Ziakas & Boukas, 2013). This is in addition to more traditional survey-based, quantitative approaches (see Chen et al, 2009;Hosany & Gilbert, 2010;Oh, Fiore, & Jeoung, 2007;Prayag et al, 2013;Räikkönen & Honkanen, 2013).…”