Can Islam and status consumption live together in the house of fashion clothing?

O’Cass, Aron; Lee, Wai Jin J; Siahtiri, Vida

doi:10.1108/jfmm-03-2013-0023

Cited by 70 publications

(69 citation statements)

References 74 publications

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“…Fashion-conscious consumers would be highly involved with fashion, like to keep abreast of the latest fashion, and place a high importance of the latest fashionable and attractive styling (O'Cass et al 2013). Thus they would tend to seek new fashion items by visiting stores (offline and online) with excitement and pleasure.…”

Section: Website Qualitymentioning

confidence: 99%

“…Lertwannawit and Mandhachitara (2012) proposed that people who were fashion conscious tended to have the desire for and adoption of up-to-date styles so that they could maintain their status in their social network. This notion implies that fashion conscious people tended to keep up with the latest fashion, and subsequently, when encountering stimuli, they would be more prone to engage in impulse buying (Leong et al 2018 andO'Cass et al 2013).…”

Section: Reliability and Validity Analysismentioning

confidence: 99%

“…Past studies concerning apparel or clothing have included fashion consciousness as an independent variable. According to O'Cass et al (2013), a fashion-conscious consumer tended to be highly involved with all things regarding fashion, and these consumers were more likely to be involved in shopping activities compared to their less fashion conscious peers. Park et al (2006) summarized past studies that suggested that fashion involvement provided sensory or experiential cues of various fashion products, such that the person with high fashion involvement who saw a new fashion product that fit his/her preference would be more likely to buy it immediately.…”

Section: Introductionmentioning

confidence: 99%

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Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?

Wiranata

Hananto

2020

ijbe

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The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying, which makes up a large share of e-retailer revenue. This study's objective was to analyze the factors that affect impulse buying (i.e., website quality, sales promotion, and fashion consciousness) within the context of apparel/fashion product purchase. Besides, this study also sought to examine the role of sales promotion in moderating the relationship between website quality and impulse buying. An online survey with a final sample size of 211 respondents was carried out using Google Forms and analyzed with Confirmatory Factor Analysis and multiple regression analysis (using R Statistical Software) to analyze four hypotheses. The result indicated that website quality did not affect impulse buying, while sales promotion and fashion consciousness was found to affect impulse buying positively. However, the role of website quality was still critical, since it still played a role as a hygiene factor. Once website quality interacted with sales promotion, it could positively affect impulse buying.Abstrak: Meningkatnya belanja on-line juga meningkatkan timbulnya perilaku belanja tidak rasional seperti pembelian secara impuls, yang memberikan kontribusi besar terhadap pelaku e-commerce. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pembelian secara impuls (yaitu kualitas situs web, promosi penjualan, dan kesadaran fashion) dengan menggunakan konteks pembelian produk pakaian/fashion. Selain itu, penelitian ini juga bertujuan menganalisis pengaruh promosi penjualan dalam memoderasi hubungan antara kualitas situs web dan pembelian secara impuls. Survei daring dilakukan dengan menggunakan Google Forms. Survei ini menghasilkan sampel akhir dengan jumlah sebanyak 211 responden. Data dianalisis dengan Confirmatory Factor Analysis dan analisis regresi berganda (dengan R Statistical Software) untuk menganalisis empat hipotesis. Hasil penelitian ini menunjukkan bahwa kualitas situs web tidak berpengaruh terhadap pembelian secara impuls, sementara promosi penjualan dan kesadaran fashion berpengaruh positif terhadap pembelian secara impuls. Walapun begitu, peran kualitas situs web tetaplah penting, sebab kualitas situs web berperan sebagai faktor hygiene dan apabila kualitas situs web berinteraksi dengan promosi penjualan, maka interaksi kedua variabel tersebut dapat berpengaruh positif terhadap pembelian secara impuls.Kata kunci: kesadaran fashion, kualitas website, pembelian impuls, promosi penjualan

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Section: Website Qualitymentioning

confidence: 99%

Section: Reliability and Validity Analysismentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?

Wiranata

Hananto

2020

ijbe

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“…The study of O'Cass, Lee and Siahtiri (2013) revealed that role of religiosity is too strong when it comes to the status consumption and fashion consciousness among Muslim consumers. Identical results were concluded by Siala (2013) when he explored religious influences on consumers' high-involvement purchasing decisions and showed a positive relationship between the exogenous religiosity and religious centrism constructs, and the endogenous attitudinal brand loyalty, price tolerance and word-of-mouth constructs.…”

Section: Religiosity and Its Impact On Behaviormentioning

confidence: 99%

Improving Employees Behavior through Extension in Theory of Planned Behavior: A Theoretical Perspective for SMEs

Ghouri¹,

Khan²,

Kareem³

2016

IJBM

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The purpose of this paper is to review the conceptualization of the adaptation of Theory of Planned Behavior (TPB) with religious orientation in small and medium enterprises (SMEs). The underlying assumption for TPB implication in SMEs is that employee's behavioral intention at work may be modified via TPB which shall improve the employee competitiveness, which in turn increases the organizational success factors in the industry. The proposed conceptual framework is based on well-known analytical framework for TPB developed by Ajzen, (1991). Literature suggested that religion engenders the shape of behaviour, which is strongly followed by people. Based upon conceptual and empirical evidences framework and propositions are developed to test the adaptation of TPB and religious orientation in SME. The proposed framework provides a basis for developing an empirical model to advance the TBP with religious orientation in SME which further can be test across the SME sectors and results from different geographical and cultural settings may also be explore. This research contributes to existing knowledge by extension of TPB in SMEs operating in Pakistan, which would result in the improvement of employee's behavior. This study could be of practical value for SMEs owner/ managers, who want to maximize the employee behavior through effective adaptation of TBP with religious orientation that support their organization.

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“…There are few age structures based on social and ethnic diversity, buying behaviour or employment [15]. Most papers regarding fashion clothing cover either the entire cohort [16] or specific segments regarding students or tax-payers [17][18][19][20][21]. These studies focused on purchasing motivation, information sources, willingness-to-pay, willingness-to-accept, or eliciting consumer preferences.…”

mentioning

confidence: 99%

Brand loyalty and fashion marketing: a case study of Romanian youth

Simionescu¹,

Strielkowski²

2017

MMI

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BRAND LOYALTY AND FASHION MARKETING: A CASE STUDY OF ROMANIAN YOUTHIntroduction. Consumption behaviour and the consumers' choices and preferences for particular brands are influenced by a plethora of various factors and indications including consumers' demographics, their culture, political factors, consumers' faith, social factors as well as environment [1]. Customer loyalty to brands represents one of the key assets of any enterprise and it is very important in keeping and enlarging the customers' base. Brands constitute a key element in creating the enterprise name and position on the market, as well as a reference point for its clients [2].The significance of customer loyalty becomes even more important for the growth and survivial of any enterprise in the situation when the relevant market becomes saturated and no new customers are in sight [3]. Another factor that helps the companies to retain their customers might be through a considerable segmentation of the market where none of the main players possesses more than 16% of market share.Analysis of recent research and publications. Many factors play role in influencing consumption behaviour including consumers' demographics, their culture, political factors, consumers' faith, social factors as well as environment [1] For example, Dick and Basu [4] described customer loyalty as "a relationship between relative attitude and repeat patronage". Salegna and Fazel [5] defined brand loyalty as "commitment, behavioural intent and behaviour to repurchase a particular brand".Consumer behavior and consumer loyalty is subjected to several theoretical approaches [6][7][8][9]. For instance, Solgaard and Hansen [10] came up with the model of consumer choice based on consumer perceived utility (i.e. the consumer's perception of what she or he gives and receives). The receiving part can be described by store's service output [11]. The giving part is represented by the cost of purchased goods and services which can be expressed in terms of time and money spent in the process of shopping [12]. It can be shown that the rational behavior (i.e. when one assumes all consumers to be rational economic agents) makes consumers to shop in the stores with greatest output for the money spent [13].Furthermore, Gounaris and Stathakopoulos [14] argued that brand loyalty has been viewed from three dimensions; a behavioural dimension demonstrated by repeated purchases, an attitudinal dimension manifested by preference, commitment or intention to purchase and a reasoned action dimension affected by social influences that can be derived from many factors such cultural, religious or political factors.

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Can Islam and status consumption live together in the house of fashion clothing?

Cited by 70 publications

References 74 publications

Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?

Do Website Quality, Fashion Consciousness, and Sales Promotion Increase Impulse Buying Behavior of E-Commerce Buyers?

Improving Employees Behavior through Extension in Theory of Planned Behavior: A Theoretical Perspective for SMEs

Brand loyalty and fashion marketing: a case study of Romanian youth

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