Can Green Sustain Growth?

Green capitalism, climate change and the technological fix: A more-than-human assessment

“…The second manifestation is more bullish about market mechanisms. Advocates have promoted a neoliberal environmentalism, in which technological innovation drives future economic growth (Lovins & Cohen, 2011;Perez, 2016, p. 193;Zysman & Huberty, 2014). They fully acknowledge anthropogenic impacts on the environment, including climate change, but argue that a market economy holds the best hope of reversing these impacts through ingenuity and entrepreneurialism, while ensuring the continuity of the economic growth that they argue has been the engine of both national and individual prosperity since the industrial revolution (Prudham, 2009(Prudham, , pp.…”

“…38-39;Marsden & Rucinska, 2019). Many have responded by embracing what has been described as 'green capitalism': an ideology and economic perspective that regards the market economy as the optimal solution to environmental challenges (Tienhaara, 2014;Zysman & Huberty, 2014). This proposition has been operationalised in two ways.…”