2021
DOI: 10.3390/pr9060990
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Can Decentralization Drive Green Innovation? A Game Theoretical Analysis of Manufacturer Encroachment Selection with Consumer Green Awareness

Abstract: With the increase of public environmental awareness and the growth of e-commerce, sustainable development promotes the manufacturer to increasingly participate in green innovation and make full use of the online sales channel to enhance competitiveness. Despite decentralized encroachment being widely adopted in business reality, the current literature has commonly paid more attention to centralized encroachment. To complement related research, a dual-channel green supply chain composed of a manufacturer (its r… Show more

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Cited by 5 publications
(3 citation statements)
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“…Different proposals exist regarding how (un)awareness affects strategies and payoff. For example, (un)awareness can be directly implemented in a payoff function as a coefficient or a function (for example, as performed by [42,43]), thus moderating the perceived payoff and, with backward induction, the strategies. Nevertheless, such an approach does not reflect the intrinsic and probabilistic aspects of (un)awareness and provides much less opportunity for properties examination.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Different proposals exist regarding how (un)awareness affects strategies and payoff. For example, (un)awareness can be directly implemented in a payoff function as a coefficient or a function (for example, as performed by [42,43]), thus moderating the perceived payoff and, with backward induction, the strategies. Nevertheless, such an approach does not reflect the intrinsic and probabilistic aspects of (un)awareness and provides much less opportunity for properties examination.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…They proposed three strategies, namely, fully mixed bundling, partially mixed bundling, and pure bundling, to increase the profitability of supply chain members. Cao et al [30] analyzed the impact of product substitution and consumer green awareness on manufacturer encroachment strategies, green innovation efforts, and supply chain performance based on the environmental attributes of the different products in the two categories. Wang et al [31] developed a two-chain model for selling heterogeneous products under an asymmetric channel structure.…”
Section: Supply Chain Considering Product Substitutionmentioning
confidence: 99%
“…The research on the production of mixed products by enterprises is mainly divided into three aspects: the impact of product substitution on supply chain members, product pricing, and supply chain coordination. First, regarding the impact of product substitution on supply chain members, some scholars have found that product substitution promotes green innovation of manufacturers, achieves a win-win situation for manufacturers and retailers, and can reduce environmental damage and increase social welfare (Cao et al, 2021). Some scholars further considered the impact of product substitution and complementarity on supply chain members and proposed bundling strategies to improve members' profits (Chen et al, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%