“…Indeed, market orientation has an effect on the project capability since it allows for the advancement of promotional competencies and the achievement of positive marketing achievements (Revilla-Camacho et al, 2020). Additionally, other characteristics such as collaborative partnerships (Pongsathornwiwat et al, 2019) and learning orientation (Nair, 2019) boost organizational innovation capabilities. Likewise, according to Jemal (2020), entrepreneurial mindset affects positively and significantly the performance of SMEs including small and medium hotels (based on the following aspects: seeking opportunity, creativity, innovation, risk taking, pro-activeness, and alertness to that entrepreneurship which aims to generate new sustainable businesses, developing the ability to create, to organize a business, to manage risk and profit).…”