Among the best performing homogeneous catalysts for the direct amination of activated secondary alcohols using electronpoor amine derivatives, metal triflates, such as aluminum triflate, Al(OTf)3, stand out. Here we report the extension of this reaction to electron-rich amines and activated primary alcohols, and provide detailed insight into the structure and reactivity of the catalyst under working conditions in both nitromethane and toluene solvent, through experiment (cyclic voltammetry, conductimetry, NMR), and density functional theory (DFT) simulations. Competition between aniline and benzyl alcohol is found to be critical for explaining how the solvent conditions the reactivity. The catalyst structures predicted from calculations are validated by the experiments. While a SN1-type mechanism is active in nitromethane, we propose a SN2 mechanism in toluene, thus rationalizing the much higher selectivity when using this solvent. Also, unlike what is commonly assumed in homogeneous catalysis, we show that different active species may be active instead of only one.