“…The Planned Behavior Theory model is a useful tool to explain the entrepreneurial intention of journalism students who lack business training. Most existing studies on this topic have analyzed these constructs in students registered in degree programs related to the business world DeMartino & Barbato, 2002;Liñán, Rodríguez-Cohard & Rueda-Cantuche, 2005;Wilson et al, 2007;Zhao, Seibert & Hills, 2005;Wurthmann, 2014). Moreover in this case, these are students who are faced with a context of economic crisis and change, where entrepreneurship is essential for their career development.…”
The purpose of this paper is to understand the gender differences in the formation of entrepreneurial intentions among future communications professionals. Building on the Theory of Planned Behavior (TPB), it analyzes the relationships between the variables of personal attitude towards entrepreneurship (AE), perceived behavioral control (PBC) and the influence of the social environment of entrepreneurs on their entrepreneurial intention (EI). Design/methodology: This empirical research is based on a non-random convenience sample consisting of 234 students enrolled in the final courses of the journalism degree program. The models have been tested according to the PLS (Partial Least Square) method. Findings: The results indicate the existence of explanatory models of different entrepreneurial intentions for men and women. In this regard, the significant relationship between social norms and social assessment in the entrepreneurial intention of women is important. Research limitations/implications: This study analyzes communications students, and although the theory of planned behavior is quite strong, the results cannot be generalized to sector professionals.
“…The Planned Behavior Theory model is a useful tool to explain the entrepreneurial intention of journalism students who lack business training. Most existing studies on this topic have analyzed these constructs in students registered in degree programs related to the business world DeMartino & Barbato, 2002;Liñán, Rodríguez-Cohard & Rueda-Cantuche, 2005;Wilson et al, 2007;Zhao, Seibert & Hills, 2005;Wurthmann, 2014). Moreover in this case, these are students who are faced with a context of economic crisis and change, where entrepreneurship is essential for their career development.…”
The purpose of this paper is to understand the gender differences in the formation of entrepreneurial intentions among future communications professionals. Building on the Theory of Planned Behavior (TPB), it analyzes the relationships between the variables of personal attitude towards entrepreneurship (AE), perceived behavioral control (PBC) and the influence of the social environment of entrepreneurs on their entrepreneurial intention (EI). Design/methodology: This empirical research is based on a non-random convenience sample consisting of 234 students enrolled in the final courses of the journalism degree program. The models have been tested according to the PLS (Partial Least Square) method. Findings: The results indicate the existence of explanatory models of different entrepreneurial intentions for men and women. In this regard, the significant relationship between social norms and social assessment in the entrepreneurial intention of women is important. Research limitations/implications: This study analyzes communications students, and although the theory of planned behavior is quite strong, the results cannot be generalized to sector professionals.
“…Noe and Wilk (1993) also had similar findings that perception of benefits exerts a significant effect on participation in training activities; students' based their expectations on the benefits they gain from participation in courses. Therefore, the understanding of the anticipated benefits participants seek through their involvement in patent applications may have the potential to offer professors or mentors suggestions, thus nourishing the emergence of more interest in business schools (Wurthmann, 2014;Souitaris et al, 2007).…”
Section: Resultsmentioning
confidence: 99%
“…The survey targeted undergraduate business students taking creative thinking, innovation management, patent application, and introductory intellectual property rights courses. The student sample was appropriate because university students are an important target market for international invention fairs (Wurthmann, 2014;Wu, & Wu, 2008;Souitaris et al, 2007). Patent activities are difficult to observe from external cues due to the nature of innovation and its complex relation to various activities; however, participants do intentionally choose this behaviour.…”
This study aimed to examine the roles of growth need strength and the perceived benefits of innovation as antecedent predictors of students' intentions to participate in patent activities using the theory of planned behaviour (TPB). This study compared three models that predicted business and management students' intentions to perform patent activities. Results from structural equation modelling applied to undergraduate students supported that the effects of growth need strength and the perceived benefits of innovation influenced students' intentions through a TPB model with the antecedents of attitude, subjective norms, and perceived behavioral control. The research proposed model was superior to the other models and explained 74% of the variance in behavioral intentions to engage in patent activities. Implications and directions for future research are discussed.
“…The KAI theory seeks to reveal tools aimed at creativity as well as solve team problems in order to achieve positive results (STUM, 2009). In addition, a number of empirical studies have sought to highlight the influence of KAI on the identification of potential entrepreneurs, such as Kuckertz and Wagner (2010), Wurthmann (2014) and Soomro and Shah (2015). Kirton (1976) considers styles innovative and adaptive, which influence behavior and prevail in problem solving and decision making.…”
Section: Theory Of Adaptation-innovationmentioning
This study analyzes the influence of sustainable and innovative behavior on the entrepreneurial intention of Brazilian and Portuguese university students. It seeks to develop a model based on behavioral theory planned for entrepreneurial intention, an adaptive-innovation theory for innovative behavior and sustainability. An exploratory survey was conducted with university students from the Federal University of Ceará (Brazil) and the University of Algarve (Portugal). For data analysis, multivariate analysis techniques such as factorial analysis, logistic regression and classification and regression trees (CART) were used. The results confirm: (i) there is a positive relation between the entrepreneurial intention of the university students and the existence of their own businesses; (ii) there is no positive relationship between the professional experience of university students and their entrepreneurial intention; (iii) there is a positive relationship between the innovative behavior of university students and their entrepreneurial intention; (iv) there is a positive relationship between the sustainable behavior of university students and their entrepreneurial intention. In general, the results contribute to overcome the gap in the empirical literature that aligns phenomena such as entrepreneurship, innovation and sustainability, giving this study an innovative character, which allows recommendations for future research.
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