Business Relationship Management and Marketing

Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar

doi:10.1007/978-3-662-43856-5

Cited by 4 publications

(1 citation statement)

References 177 publications

(308 reference statements)

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“…Loyalty is the customer's tendency to repetitively purchase goods or services offered by a company (Anderson & Srinivasan, 2003). Loyal customers will reduce business costs as a company does not need to spend more on acquiring new customers (Kleinaltenkamp, 2015). Besides, loyal customers tend to be unaffected by the cheap price offered by competitors, and they may invite other customers to purchase a company's product (Cavallone, 2017).…”

Section: Game Loyaltymentioning

confidence: 99%

Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

Muqarrabin¹,

Arief²,

Gautama³

et al. 2021

IJETAE

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Abstract— Indonesian game creators contribute as little as 1% of the market share in Indonesia's expanding mobile gaming sector. This research examines the factors influencing mobile game players' loyalty in Indonesia and their influence on app purchase intention. The population in this study are online mobile game players in Indonesia, the data collection method used a questionnaire distributed to 404 mobile game players in Indonesia using a simple random sampling technique. In addition, this study uses the SEM-PLS analysis method. The study found that perceived value, game technology, subjective norms, and online community engagement have a substantial influence on loyalty and affect in-app purchase intention. Furthermore, perceived value directly impacts in-app purchase intent. Keywords— Perceived Value, Game Technology, Subjective Norm, Online Community Engagement, Mobile Game Loyalty, In-app Purchase Intention, Mobile Games.

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Section: Game Loyaltymentioning

confidence: 99%

Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

Muqarrabin¹,

Arief²,

Gautama³

et al. 2021

IJETAE

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The invigorating influence of relationship marketing on purchase intention in fine arts sector

Moslehpour

Song

Tran

et al. 2021

APJBA

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PurposeThis study aims to determine the influence of relationship marketing on consumer behavior in the fine arts sector. Specifically, it examines the relationship marketing dynamics that significantly impact art enthusiasts' intention to purchase and their satisfaction with the artist.Design/methodology/approachThe proposed model was tested through the “structural equation modeling” technique to explain how and to what extent each variable affected purchase intention and satisfaction. Using a paper-based and online survey method to gather data, the authors analyzed 303 responses from art students, art collectors and art dealers in Mongolia. Eight hypotheses, including two mediating hypotheses, were developed and tested.FindingsThe results indicated that relationship investment and communication significantly influence trust, satisfaction and purchase intention, while trust significantly influences satisfaction and purchase intention. The study also assessed the vital role of trust as a mediator.Practical implicationsThe study's results provide insights that may help artists, art collectors and art dealers promote and improve the sales of their art products. The interactions demonstrated between the construct reveal essential implications for art marketers interested in relationship marketing strategies.Originality/valueThis study is the first to explore the application of relationship marketing in the fine arts industry.

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Bi̇li̇şsel Ve Duyuşsal Hi̇zmet Kali̇tesi̇ni̇n Tüketi̇ci̇ni̇n Deği̇şti̇rme Ni̇yeti̇ Üzeri̇ne Etki̇si̇ Ve Deği̇şti̇rme Mali̇yeti̇ni̇n Ilimlaştirici Rolü: Üni̇versi̇te Öğrenci̇leri̇ Üzeri̇ne Bi̇r Araştirma

Sarıoğlu

2017

Uluslararası İktisadi Ve İdari İncelemeler Dergisi

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Bu çalışmada bilişsel ve duyuşsal hizmet kalitesinin tüketicinin değiştirme niyeti üzerine etkileri ile değiştirme maliyetinin ılımlaştırıcı rolü araştırılmıştır. Bu amaçla, üniversite çağındaki öğrenciler üzerinde keşifsel bir araştırma yapılmış, elde edilen veriler PLS tabanlı yapısal eşitlik modellemesiyle test edilmiştir. Analiz bulguları göstermektedir ki, bilişsel ve duyuşsal hizmet kalitesi tüketicinin değiştirme niyetini olumlu etkilemektedir. Ancak duyuşsal hizmet kalitesi tüketicinin değiştirme niyeti üzerinde daha çok anlamlıdır. Yine bilişsel hizmet kalitesi, duyuşsal hizmet kalitesini doğrudan, duyuşsal hizmet kalitesi üzerinden de tüketicinin değiştirme niyetini dolaylı olarak etkilemektedir. Değiştirme maliyeti ise duyuşsal hizmet kalitesi ile tüketicinin değiştirme niyeti arasında ılımlaştırıcı role sahiptir. Elde edilen bulgular, hizmet kalitesi ve değiştirme davranışı literatürüne katkı sağlayabilecektir.

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Business Relationship Management and Marketing

Cited by 4 publications

References 177 publications

Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

Analysis of Factors Affecting the Loyalty of Indonesian Mobile Game Players and Its Impact on In-App Purchase Intention

The invigorating influence of relationship marketing on purchase intention in fine arts sector

Bi̇li̇şsel Ve Duyuşsal Hi̇zmet Kali̇tesi̇ni̇n Tüketi̇ci̇ni̇n Deği̇şti̇rme Ni̇yeti̇ Üzeri̇ne Etki̇si̇ Ve Deği̇şti̇rme Mali̇yeti̇ni̇n Ilimlaştirici Rolü: Üni̇versi̇te Öğrenci̇leri̇ Üzeri̇ne Bi̇r Araştirma

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