Business Models of Media Industries: Describing and Promoting Commodification

Número 20 completo

“…The revenue model explains how the value offered to customers is financially restored. It deals with the question of where and how revenue can be obtained to refinance operations, and also addresses the optimal sales figure, target profit margin and price flexibility (von Rimscha, 2016). Many recent research efforts have focused on how news outlets are able to create new revenue models to finance their operations in a sustainable manner.…”

Análisis de la transformación de los modelos de negocio periodísticos: propuesta de un nuevo framework para estudios de caso

“…The revenue model explains how the value offered to customers is financially restored. It deals with the question of where and how revenue can be obtained to refinance operations, and also addresses the optimal sales figure, target profit margin and price flexibility (von Rimscha, 2016). Many recent research efforts have focused on how news outlets are able to create new revenue models to finance their operations in a sustainable manner.…”

Media entrepreneurship: a consensual definition

“…In 2016, media market was still characterized as a twosided market, this implies on serving consumers via content and serving advertisers by audiences' attention and time (Lowe, 2016;Doyle, 2016;Medina et al, 2016;von Rimscha;. But this two-sided is evolving to a multi-sided market with regards to parties being served by media firms.…”