Business Models at Work in the Mobile Service Sector

Johansson, Jeaneth; Malmström, Malin; Chronéer, Diana; Styvén, Maria Ek; Engström, Anne; Bergvall-Kåreborn, Birgitta

doi:10.4236/ib.2012.41010

Cited by 9 publications

(5 citation statements)

References 21 publications

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“…As the U.S. economy continues to grow, the innovative proficiency and job creation power of technologically focused entrepreneurs may become increasing essential for continued economic growth. It may be essential for entrepreneurs to find opportunities within new technology markets to be successful in the mobile application markets (Johansson et al, 2012). The growth of the mobile application market brings opportunities for new entrepreneurs to become a part of the growing mobile application market that requires minimal capital to launch (Tiarawut, 2013).…”

Section: Resultsmentioning

confidence: 99%

Marketing Strategies of Mobile Game Application Entrepreneurs

Waller

2017

IJAMT

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Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter's theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding and organizing data into 5 primary themes that emerged from the analysis. The findings suggest that social media and networks are essential for marketing success, and mobile games should be innovative to ensure competitive advantages.

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Section: Resultsmentioning

confidence: 99%

Marketing Strategies of Mobile Game Application Entrepreneurs

Waller

2017

IJAMT

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“…Amit in Zott (2001) define "business models" as descriptions of value creation steps, aiming at finalizing different transactions. In general, the business model can be defined as the logic of an organization that reflects its business strategy (Johansson, Malmstrom, Chroneer, Styven, Engstrom, and Kåreborn, 2012). In business model definition, it is also important to include the company's ecosystem (Pucihar, Lenart, Kljajić, Marolt, and Maletič, 2016).…”

Section: Business Models and Business Model Factorsmentioning

confidence: 99%

The Importance of Business Model Factors for Cloud Computing Adoption: Role of Previous Experiences

Habjan¹,

Pucihar

2017

Organizacija

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Background and Purpose: Bringing several opportunities for more effective and efficient IT governance and service exploitation, cloud computing is expected to impact the European and global economies significantly. Market data show that despite many advantages and promised benefits the adoption of cloud computing is not as fast and widespread as foreseen. This situation shows the need for further exploration of the potentials of cloud computing and its implementation on the market. The purpose of this research was to identify individual business model factors with the highest impact on cloud computing adoption. In addition, the aim was to identify the differences in opinion regarding the importance of business model factors on cloud computing adoption according to companies' previous experiences with cloud computing services. Methodology: Based on literature review, prior research results, and interviews with cloud computing providers and users, a research model was developed. Statistical analysis focused on identification of factors' importance on cloud computing adoption and differences in opinions according to respondents' previous experiences with cloud computing services. The study was done among 80 companies and five major cloud computing providers in Slovenia. Results: The research results reveal statistically significant differences in opinions on the importance of cloud computing business model factors according to respondents' previous experiences with cloud computing services. The results can provide orientation for redesign or innovation of existing business models towards the creation of a customer-oriented business model for the more successful exploitation of cloud computing services and business opportunities. For potential users, the findings represent guidelines for the successful adoption of cloud computing services. Conclusions: In our research, the investigated business model factors could be classified into so-called "business model organizational factors", as they primarily need to be considered by cloud service providers when defining or innovating their business models. For future research, the model should also include the impact of environmental factors, such as Competition, Business Partners, Legislation, Economic Situation, in order to investigate their impact on cloud adoption.

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“…Table I depicts the demographic profile of the respondents. Following Johansson et al (2012), we focused on selecting the relevant customer groups (i.e. iPhone, Nokia and other Android users).…”

Section: Data Collection Approachmentioning

confidence: 99%

3G post adoption users experience with telecommunications services

Rezaei

Amin

Moghaddam

et al. 2016

NBRI

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Purpose The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural retention in using 3G telecommunications services. Design/methodology/approach A total of 243 valid questionnaires were collected from 3G users in the Klang Valley, Malaysia. The combination of partial least squares (PLS) path modelling approach and structural equation modelling (SEM; PLS-SEM) technique was used to analyze the measurement and structural model. Findings Our empirical assessment supports the proposed research hypotheses and further suggests that service quality is a second-order reflective construct comprising navigation and visual design, management and customer service and system reliability and connection quality. Originality/value Prior studies have examined the impact of service quality, perceived usefulness, overall users’ satisfaction and behavioural intention on an information system in general. This study is among the few studies that have attempted to gain insights into 3G users’ post-adoption experience with telecommunications services.

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Business Models at Work in the Mobile Service Sector

Cited by 9 publications

References 21 publications

Marketing Strategies of Mobile Game Application Entrepreneurs

Marketing Strategies of Mobile Game Application Entrepreneurs

The Importance of Business Model Factors for Cloud Computing Adoption: Role of Previous Experiences

3G post adoption users experience with telecommunications services

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