Business models and the diffusion of eco-innovations in the eco-mobility sector

Abstract

The transportation of goods and people represents roughly 30% of overall energy expenditures and, is the source of nearly one quarter of world greenhouse gas emissions. A big part of the responsibility in this, belongs with road transport, with 80% of the energy consumed in the transport sector. And, within this, private vehicle use represents 60% of the greenhouse gas (GHG) emissions coming from road transport.The road transport sector is thus at the root of a wide range of environmental and health externalities -GHG emissions, local pollution, noise, accidents and road safety risks, congestion (with associated stress and time costs) and, the sealing of productive land for roads and associated infrastructures. This leads to reflection within and around the automobile industry, on the conception and commercialisation of new products that will reduce these negative externalities -including, among others, the ambitious targets of GHG emissions for 2050 : a reduction of 60% in GHG emissions for the transport sector compared with 1990 (European Commission 2011).There are several other mutations in road vehicle markets that will equally impact on the innovation strategy of actors in the « car » ecosystem. These include :• Increasing urbanisation that will tend to accentuate negative impacts of car use. The social costs of congestion, for example, are estimated to rise by 50% between now and 2050, with a monetary value of several billion euros per year, if nothing is done to slow the flux of car traffic. What mobility solutions might be proposed, to respond to individual mobility needs while nonetheless proposing products or mobility services with as low a social cost as possible ?• Increases in average incomes in the most populous countries of the world (China, India, Indonesia, regions of Africa) will lead to greatly increased demand for cars and car use.This increasing access to individual mobility will come at what environmental cost ?• Several major changes in mobility behaviour patterns and « lifestyles » can be anticipated for coming years, linked on the one hand to habits and expectations of the new « connected » generations and, on the other hand to the growing « senior » (elderly) populations. One might imagine a changing demande for safer and more « connected »

The evolution of the disruptive ecosystem: a framework integrating disruption, ecosystems, and business models

“…New technologies allow new and better products to displace the dominant products in the market (Chan and Fung, 2016). Thus, the concept of disruptive innovation analyses the development of markets in the face of technological innovations, is aligned to the creative destruction concept inside the entire ecosystem (Dedehayir et al, 2017;Nicolai and Faucheux, 2015).…”

“…The reconfiguration of the ecosystem provides a new value project in the face of disruption (Dedehayir et al, 2017) and cultivates innovations within the ecosystem (Beltagui et al, 2020). Events such as the emergence of new technologies, new technological waves, the introduction of technologies by marginal actors or even actors outside the established market or the introduction of new technologies in value networks are an express part in the emergence of new market structures (Nicolai and Faucheux, 2015). Disruption can occur through a combination of continuous and discontinuous technological changes, creating opportunities, uncertainties and the entry of new operators (Sandstr€ om, 2016).…”

Um Ensaio Teórico Sobre o Conceito de Disrupção e a Criação de Novos Mercados

“…Em um contexto específico, a inovação disruptiva pode ser considerada um meio poderoso que pode fornecer novas funcionalidades ou mesmo ampliar e desenvolver novos mercados, até mesmo quebrando vínculos com mercados existentes (ADNER, 2006;CHRISTENSEN 1997;YU, HANG, 2010). Promovendo a ideia de "destruição criativa", a disrupção busca substituir as tecnologias e modelos de negócios estabelecidos com as tecnologias inovadoras e pode impulsionar o crescimento deste mercado (CLARKE, 2019;LIU et al, 2020;NICOLAI;FAUCHEUX, 2015). Na verdade, as inovações disruptivas são inovações que tornam possível o surgimento de novos mercados (ANSARI et al, 2016;KUMARASWAMY et al, 2018;MARKIDES, 2006).…”

Extended contextual validation of stakeholder approach to firm technology adoption: moderating and mediating relationships in an innovation eco-system

“…The engagement of innovative solutions for sustainable business performance continues to be at the forefront of academic and industrial discourse. Such discussions have been in the areas of social innovation (Ahmed et al , 2018), grassroots innovations (Parwez and Chandra Shekar, 2019), relational innovation (Pauget and Dammak, 2018) and eco innovations (Nicolai and Faucheux, 2015), among others. New digital technology innovations that are frequently adopted among SMEs for business marketing and strategic use include social media (Rigby, 2011) and mobile technologies (Ahmad, 2018).…”