High technologies (e.g. biotechnology, nanotechnologies, Internet of Future, RFID) are representing the key-drivers of Nonnality within Knowledge Society (KS)! However, the gap between science foundation of new disciplines and technologies development, including Information & Communication Technology (lCT) is still a drawback.The European Society of Concurr ent Engineering (ESoCE), acting as a pioneering Professional Virtual Community (PVC) in Europe since 1993, enlarged its research topics by a plenty of consequences change with respect to Concurr ent Enterprising. The key concept PSO [product/services/organization] launched a new "universe of discourse" .The paper has an ambitious attempt to propose a debate in tenns of the convergent approaches of New Product Development (NPD) within the Digital Business EcoSystem Environment to be consolidated next decades.