Abstract:This study aims to develop a communication model based on local wisdom originating from Sundanese culture, namely Silih Simbeuh, which is carried out by bureaucrats to socialize their policies to the public. The method used is qualitative, with a survey approach – descriptive. Data were collected through interviews, observation, and documentation studies. 29 research informants were determined purposively. Data analysis was carried out through the stages of reduction, display, analysis, and concluding. The obj… Show more
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