Building trust in the sharing economy: Current approaches and future considerations

Räisänen, Jaana; Ojala, Arto; Tuovinen, Tero

doi:10.1016/j.jclepro.2020.123724

Cited by 66 publications

(55 citation statements)

References 80 publications

(107 reference statements)

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“…Although consumers are exposed to multiple risks during participating in SE activities, their level of perceived risk can be alleviated by higher trust in sharing platforms. Building consumer trust in a sharing platform is a valuable means for mitigating risks and uncertainties in the field of SE-driven businesses [72]. This view has been validated by many previous studies in the field of the SE; for instance, Lee et al [73] found that trust in a sharing platform has a significant negative impact on perceived risks.…”

Section: ) Consumer Trust Perceived Risks and Continuance Intention Toward The Sharing Economymentioning

confidence: 72%

Sustaining Consumer Trust and Continuance Intention by Institutional Mechanisms: An Empirical Survey of DiDi in China

Ming-hua¹,

Qin

Wen

et al. 2021

IEEE Access

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Sharing economy (SE) platforms have become increasingly popular. However, some platform enterprises have engaged in problematic behavior, such as collecting and using personal information in serious violation of the relevant laws and regulations, making improving existing institutional mechanisms an urgent matter. This study develops a conceptual model based on institutionbased trust to examine the effect of SE institutional mechanisms on consumer trust in sharing platforms and continuance intention toward the SE in China. In addition, this study investigates the moderating role of gender in the path relationship between the second-order construct "perceived effectiveness of sharing economy institutional mechanisms" (PESEIM) and consumer trust. SPSS23.0 and SmartPLS3.0 were used to empirically test the data collected from DiDi users in China. The results of the analysis indicate that PESEIM has significant positive impacts on consumer trust, which in turn enhances consumers' continuance intention to use the DiDi platform, and that consumer trust can also mitigate perceived risk while promoting continuance intention. Importance-Performance Map Analysis (IPMA) results show that government regulation and privacy assurance are critical factors for sustaining continuance intention toward ride-sharing platforms. Furthermore, the results of multigroup analysis show that PESEIM has a stronger impact on male users than female consumers in building consumer trust.

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Section: ) Consumer Trust Perceived Risks and Continuance Intention Toward The Sharing Economymentioning

confidence: 72%

Sustaining Consumer Trust and Continuance Intention by Institutional Mechanisms: An Empirical Survey of DiDi in China

Ming-hua¹,

Qin

Wen

et al. 2021

IEEE Access

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show abstract

“…As the research shows (Tayeb 2016;European Crowdfunding Network 2018), the platforms tend to act user-centric, which is also a long-term strategy to raise profits by fostering consumer loyalty (Bruhn 2003). Crowdfunding is highly dependent on users as well as on the trust that users have in them (Hawlitschek et al 2016;Räisänen et al 2020). As described above (Hofstede Insights 2020), the German population is focused on a mindset of safety as well as masculinity.…”

Section: Marketing Insightsmentioning

confidence: 99%

Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China

Konhäusner

Shang

Dabija

2021

JRFM

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As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous progress, especially through online platforms. However, research on this subject is still young, leaving room for different perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign efficiency and company strategy in two major economies: Germany and China. With the help of case examples based on secondary data, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches. We critically discuss the 4Es marketing mix approach, focusing on experience, value exchange, and marketing scales, and clarify the compatibility between crowdfunding and 4Es to better understand how these theories are applied to crowdfunding activities. As a result, the suitability of the 4E marketing mix adapted to crowdfunding needs is shown. From a market-oriented perspective, managers of crowdfunding platforms, as well as project owners from Germany and China, will be better able to attract their target audience by applying the 4E adaptation provided.

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“…14, No. 4;2021 This research is of great significance to the related theoretical research and practical guidance of existing farm management. On the one hand, this new mode of research fills up the gaps in related theoretical research, and at the same time provides new ideas for other scholars to refer to; on the other hand, this new model removes the dissatisfaction of consumers who would like to share farms with the existing farms, and also provides a new direction for the next round of reforms for existing shared farms.…”

mentioning

confidence: 94%

A Proposed Business Model for Customized Shared Farms in the Chinese Market Based on a National Undergraduate: Innovation and Entrepreneurship Program

Guo¹,

Wang²,

Weizhen³

et al. 2021

IBR

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With the deepening of reform and opening-up, the economy of China has developed rapidly. In recent years, shared farms have been one of the popular forms for the Chinese government to help the rural areas to shake off poverty. However, despite of many achievements, the business model of traditional shared farms cannot satisfy the growing market demands. Based on the research conducted under a national undergraduate innovation and entrepreneurship program, this paper starts with an analysis of the advantages and disadvantages of traditional shared farms and then proposes a business model that provides customized products and services. The feasibility of the proposed business model is discussed by using the IDIC model and some suggestions are put forth for the optimization of the business model for customized shared farms.

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Building trust in the sharing economy: Current approaches and future considerations

Cited by 66 publications

References 80 publications

Sustaining Consumer Trust and Continuance Intention by Institutional Mechanisms: An Empirical Survey of DiDi in China

Sustaining Consumer Trust and Continuance Intention by Institutional Mechanisms: An Empirical Survey of DiDi in China

Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China

A Proposed Business Model for Customized Shared Farms in the Chinese Market Based on a National Undergraduate: Innovation and Entrepreneurship Program

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