With the deepening of reform and opening-up, the economy of China has developed rapidly. In recent years, shared farms have been one of the popular forms for the Chinese government to help the rural areas to shake off poverty. However, despite of many achievements, the business model of traditional shared farms cannot satisfy the growing market demands. Based on the research conducted under a national undergraduate innovation and entrepreneurship program, this paper starts with an analysis of the advantages and disadvantages of traditional shared farms and then proposes a business model that provides customized products and services. The feasibility of the proposed business model is discussed by using the IDIC model and some suggestions are put forth for the optimization of the business model for customized shared farms.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.