Improving mortgage lending, increasing government spending on financing scientific research in the field of agriculture, improving the system of agricultural risk insurance, and providing tax incentives to agricultural enterprises can help increase the investment attractiveness of agricultural businesses. In order to attract external investors, agricultural enterprises should, in our opinion, offer their investment projects more widely at various forums dedicated to investment activities, and make efforts to form their own good investment image. One of the reasons for the high interest rates for lending to agricultural enterprises is the size of the Central Bank's discount rate. In banking, the Central Bank applies only a single discount rate, but in many industrialized countries, its size can be zero or even negative. The authors proposed to apply not one, but several discount rates of the Central Bank, depending on what specific purposes the commercial bank will spend the financial resources received from the Central Bank. In our opinion, for lending to agricultural enterprises, a commercial bank should be able to receive funds from the Central Bank at a discount rate close to zero, and in our opinion it will make it possible to reduce the interest rate when granting loans to agricultural enterprises.