“…The organization should also operate in an open innovation paradigm, which permits inflow of external idea and technologies (Chesbrough, 2003;Chesbrough et al, 2006;Wagner, 2009) as well as networking (Ornetzederand Suschek-Berger, 2008;Rogers, 2004;Schilling & Phelps, 2007), R&D collaborations, cooperation and alliance with other entities to enhance innovation (Christiansen, 2000;Rogers, 2004;Sampson, 2007), spreading risk and cost of new development (Sampson, 2007) reduce risk, gain path to new markets, shorten development time and reduce time-to-market (Chesbrough, 2003;Chesbrough et al, 2006). It is extremely difficult to imagine an innovative culture by looking at these characteristics one at a time and in isolation.…”