“…Firms involved in the strategic use of SCM methodologies may find it necessary to alter their business focus to reap its potential benefits (Kopczak and Johnson, 2003). These alterations may include improvements in their ability to acquire and manage reliable demand information (Croxton et al , 2002; Wang et al , 2014), better management of physical goods flow through suppliers, manufacturers, distributors and retailers for enhanced value to final customers (Jammernegg and Reiner, 2007; Melnyk et al , 2014), more focus on cross-functional and cross-enterprise integration (Chen and Kang, 2007; Danesea and Bortolotti, 2014), and an increased emphasis on strategy alignment, innovation and continuous improvement (Kushwaha, 2012; Mandal and Korasiga, 2016). Kushwaha notes that effective SCM provides the means for organizations to mitigate the effects of rapid wage inflation in previously low-cost labor markets, spikes in commodity prices and escalating fuel prices via enhanced flexibility and agility.…”