Building destination resilience to multiple crises to secure tourism’s future

Pyke, Joanne; Lindsay-Smith, Gabrielle; Gamage, Ancy; Shaikh, Salsabil; Nguyen, Van Ky Long; Lacy, Terry De; Porter, Chris

doi:10.1080/10941665.2021.1989000

Cited by 15 publications

(14 citation statements)

References 33 publications

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“…Given the rise of unpredictable and multifaceted issues in the global marketplace, effective brand crisis management has become increasingly critical (Kim and Yim, 2022; Pearson and Mitroff, 2019). Despite the frequency of such brand crises and their potentially catastrophic consequences, research in this area remains relatively fragmented (Baghi and Gabrielli, 2019; Gkouna et al , 2022; Kuipers and Wolbers, 2021; Pyke et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience

Kang

Faria

Lee

et al. 2023

JPBM

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Purpose Merely being known as a highly ethical or strong performer cannot shield a company from every kind of crisis. From product failures to environmental and social issues, a brand’s ability to manage crises and rapidly regain consumer trust is essential. This study aims to explore whether consumer perceptions of a brands’ prior commitments to two different areas of corporate responsibility (social and product responsibility) alleviate the postcrisis attribution of accountability and further build brand resilience, examining differences between two types of crisis situations – values versus performance crises. Design/methodology/approach A scenario-based online survey on product versus ethical labor issues was conducted. The data were collected from a highly valid, nationwide sample set of more than a thousand US consumers. Multigroup structural equation modeling was used as the primary data analysis method. Findings A brand’s precrisis commitment to social responsibility was found to decrease attribution of accountability across both types of crises. It also strengthened brand resilience, but this effect was more prevalent in a performance than a values crisis. The effects of precrisis commitment to product responsibility on brand resilience were minimal or insignificant across crisis types. Originality/value Previous research underexplores which types of corporate responsibility commitments provide a firm with a better protection against crises. This study significantly advances the knowledge regarding the type of commitments that can substantially increase brand resilience, which supports the rationale of making stronger commitments to social responsibility than to product responsibility. Practical insights are provided into how investments in corporate social responsibility help alleviate consumers’ negative perceptions during the outbreak of a brand crisis and build more brand muscle that enables resilience against future crises.

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Section: Introductionmentioning

confidence: 99%

Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience

Kang

Faria

Lee

et al. 2023

JPBM

View full text Add to dashboard Cite

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“… Jones, 2019 Short-term good practices and long-term global climate change measures Pandy & Rogerson, 2019 Systemic responses beyond small-scale greening initiatives Seetanah & Fauzel, 2019 Strategies on adaptation and climate change mitigation Holden, 2019 Utilization of tourism revenues in environmental conservation anddevelopment programs. Spenceley, 2019 Environmental certification for hotels Torres-Bagur et al, 2019 Increased awareness of climate change impacts among tourist accommodation establishments Puri et al, 2019 Ecotourism is a viable development approach Fyall & Garrod, 2019 Sustainability and climate change consideration Gössling et al, 2020 Transformation of worldwide tourism system in conformity to sustainable development goals (SDGs) Nuñez & Musteen, 2020 Right mix of environmentally-sustainable entrepreneurship Kastenholz et al, 2021 Nature and landscape value; appealing and sustainable destinations Dyachenko et al, 2021 Natural resources and cultural site improvement Orhan, 2021 Land use regulation development Pyke et al, 2021 Resilient geographical natural endowments Li et al, 2021 Safe and disinfected environment Duan et al, 2021 Environmental safety …”

Section: Resultsmentioning

confidence: 99%

“…Collective actions should incorporate resilient culture and values (Becken, 2013 ; Yang et al, 2020 ; Prayag, 2018 ; Puri et al, 2019 ) in community-centered socialized tourism (Higgins-Desbiolles, 2020 ). Articles within the COVID-19 era underscored tourism MSME support and more collaborations (Dayour et al, 2020a , 2020b ; Ngo et al, 2020 ; Haneberg, 2021a , 2021b ; Pyke et al, 2021 ) and networking (Orhan, 2021 ; Coles et al, 2021 ) towards system transformation (Kastenholz et al, 2021 ) through technological connectivity (Foris et al, 2021 ) while navigating the new normal.…”

Section: Resultsmentioning

confidence: 99%

“…Tourism-led growth (Seetanah & Fauzel, 2019 ; Walker, 2019 ; Holden, 2019 ; Gössling et al, 2020 ) can be enhanced with technology (Fyall & Garrod, 2019 ) and temporary state funding (Nicola et al, 2020 ) amidst crises and disasters to promote small business economic resilience as resilient organizations towards business continuity (Brown et al, 2018 ). Current studies emphasized the need for more economic support (Dayour et al, 2020a , 2020b ; Zhai & Shi, 2021 ) for tourism MSMEs as the sector struggles with experimentation, diversification, and business shift (Nuñez & Musteen, 2020 ; Dayour et al, 2020a , 2020b ; Pyke et al, 2021 ; Cahyanto et al, 2021 ) to maximize scarce resources (Coles et al, 2021 ).…”

Section: Resultsmentioning

confidence: 99%

“…This may come in the form of training (Tanana et al, 2019 ) subsidies (Yang et al, 2020 ) and social safety nets, caring, and networks (Higgins-Desbiolles, 2020 ). Struggling with COVID necessitates governance focusing on policies tackling economic support (Nuñez & Musteen, 2020 ; Dayour et al, 2020b ; Pyke et al, 2021 ; Palrão et al, 2021 ) and safety measures (Foris et al, 2021 ; Li et al, 2021 ; Duan et al, 2021 ).…”

Section: Resultsmentioning

confidence: 99%

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SME resilience as a catalyst for tourism destinations: a literature review

2022

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This study proposes a holistic framework, which synthesized the literature on resilience, tourism, and tourism micro small and medium enterprises (MSMEs). The dimensions of resilience were used as lens to highlight the role played by tourism small and medium enterprises (SMEs) and extract strategies for tourism destination resilience amid various disasters. The systematic integrative literature review of 107 documents covered six books and 101 papers. Seven sources are chapters from 6 books and 94 articles from 47 journals. The literature review uses thematic analysis to extract dimensional concepts from extant literature on resilience, tourism resilience, and tourism MSMEs. Key insights on limitations and strategies on resilience emerged from the review. These addressed aspects of governance, economics, environment, and social resilience. This analysis led to the formulation of a framework that underscored the dimensions of tourism. It provides insights for tourism policymakers in drafting strategies to address limitations, which anchored on a more comprehensive perspective. As a contribution to theory, this study expanded the scope of resilience dimensions to address limitations. The strategies intend to fortify MSME resilience as a dominant part of tourism resilience. The insights from the study offer an enhanced view of tourism MSME resilience as crisis and disaster management literature.

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