Building a wireless network infrastructure under budget constraints

McMahon, R.A.; DeVries, Peter D.; Chong, P. Pete

doi:10.1504/ijmc.2005.007026

Cited by 8 publications

(2 citation statements)

References 12 publications

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“…The research method is a case study of organisations and their expert executives in the m-commerce industry, using grounded theory as the mode of analysis (Taylor et al, 1996;McMahon et al, 2005;Li and McQueen, 2008). From an operational perspective, the case study method was based on a series of one-toone in-depth interviews with 29 participants in senior management positions (marketing management to vice president) within various firms in the mobile commerce industry in Thailand.…”

Section: Methodsmentioning

confidence: 99%

Conceptualising fun in mobile commerce environments

Davis

2010

IJMC

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Consumers use mobile commerce services to hedonically experience 'fun'. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using grounded theory to develop the conceptual model, represented by 15 propositions, suggesting that attention be focused in three areas; content, social and self orientations. The first, relates to the way in which the service is constructed or the service content orientation. Secondly, the personal nature of the medium focuses attention on the consumer's social orientation. Finally, the consumers' self orientation. Managerial and research implications are discussed.Keywords: fun; hedonic; mobile commerce; conceptual; case study; mobile communication. IntroductionThe purpose of this research is to explore the consumer's experience of fun in mobile commerce (mcommerce) service environments (Laukkanen and Lauronen, 2005;Park, 2006). This is because such services have rapidly become an important aspect of consumers' daily consumption behaviour (Pantzar, 2003; Davis and Sajtos, 2008). Many researchers, such as Kumar (2004), have projected exponential growth in mobile phone users (Barnes, 2002b) and the m-commerce market (Siau et al., 2001; Ghosh and Swaminatha, 2001;Ingram, 2001;Sliwa, 2001; Siemens Mobile Marketing Intelligence Department, 2002; Barnes, 2002a). While this growth has been attributed to the utilitarian versatility of such services and technological advancements that give consumers the ability to conduct complex transactions ubiquitously, little attention has been given to other factors, such as those that are related to the consumer's hedonistic desire to use m-commerce services (AlShaali and Varshney, 2005) and experience fun intrinsically. For example, customers who routinely engage in mobile banking (Zarifopoulos and Economides, 2009) may also be interactive with the banking brand by using their mobile messaging service to respond to a campaign. In essence, while engaging in telic-serious goal-directed behaviours (e.g., checking an account balance) they can also experience the paratelic-fun of the brand. Experiencing fun is important for consumers as it creates a state of enjoyment that can be described as the subjective feeling that is the physiological response to the cognitive evaluation of the service experience (Stratton and Hayes, 1999, p.90).Some researchers have begun to explore the consumers' hedonistic desire to experience the fun associated with using m-commerce services and its implications for existing practice (Agarwal and Karahanna, 2000; Barwise and Strong, 2002). They conclude that consumers' need to experience fun to alleviate the boredom associated with repetitive tasks, to enhance entertainment needs (Pantzar, 2003) and support peer-to-peer communications, interactivity or personalisation (Barnes and Scornavacca, 2004). Corporations such as Xbox and 20th Century Fox have begun to couple m-commerce services with other channels of communication (e.g....

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Section: Methodsmentioning

confidence: 99%

Conceptualising fun in mobile commerce environments

Davis

2010

IJMC

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“…On the other hand, the enterprise market has more choices to choose amongst the wireless data technologies. Because of that, companies or government agencies need to follow an optimal strategy for their organisation, and at the same time, keep corporate mobile communications at desired performance levels and minimum cost (McMohan et al, 2005).…”

Section: Introductionmentioning

confidence: 99%

Valuing wireless data services solutions for corporate clients using real options

Ramírez¹,

Harmantzis

Tanguturi

2007

IJMC

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The paper deals with wireless data services and their importance in the enterprise world. Provisioning in difficult-to-reach areas of tall buildings is challenging. To extend coverage, operators deploy ad-hoc solutions that are usually costly. Four alternative deployment cases from both the corporate customer's as well as service provider's point of view are proposed and quantified using real options. The objective is to maximise revenue and reduce risk for operators while improve customer satisfaction levels within the budget constraints of the customer. Analysis suggests that savings due to improvements in productivity are much higher than revenues perceived by the service provider.

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