Abstract:Swim-with-whales tourism has become a growing aspect of the marine mammal tourism scene. Several remote island destinations allow for these in-water experiences. Understanding swim-with-whales tourists’ motivations is an important aspect to effectively promoting and managing these interactions. This paper focuses on tourist motivations for swimming with humpback whales (Megaptera novaeangliae) in Niue. A qualitative research approach using 21 semi-structured in-depth interviews was used to gain these. A themat… Show more
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