2018
DOI: 10.1080/00948705.2018.1481415
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Bubbles & Squat – did Dionysus just sneak into the fitness centre?

Abstract: A Danish fitness chain recently introduced a new concept called Bubbles & Squat. Here, fitness training is combined with free Champagne and music. In this paper, we examine this new way of bringing parties, alcohol and physical culture together by exploring the possible meaning of it through existential philosophical analysis. We draw in particular on Nietzsche's distinction between the Apolline and the Dionysiac, as well as his account of great health. On this basis, we analyse Bubbles & Squat as a case of Di… Show more

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Cited by 3 publications
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