2013
DOI: 10.1016/j.eswa.2013.02.020
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BSEM estimation of network effect and customer orientation empowerment on trust in social media and network environment

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Cited by 32 publications
(24 citation statements)
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“…Results show that all the constructs met the threshold, i.e. all the factor loadings were above 0.7 (Hair et al, 2014;Khong et al, 2013), indicating a high degree of correlation. Indicator reliability attempts to show how robust an item is in the measurement model (Wong, 2013), and it is obtained by squaring the factor loadings.…”
Section: Resultsmentioning
confidence: 92%
See 1 more Smart Citation
“…Results show that all the constructs met the threshold, i.e. all the factor loadings were above 0.7 (Hair et al, 2014;Khong et al, 2013), indicating a high degree of correlation. Indicator reliability attempts to show how robust an item is in the measurement model (Wong, 2013), and it is obtained by squaring the factor loadings.…”
Section: Resultsmentioning
confidence: 92%
“…It is defined as the mean value of squared loading of the indicators associated with a construct. Convergent validity of the instrument is established as average variance extracted (AVE) of all constructs and is found to be above the threshold criterion of 0.5 (Bagozzi and Yi, 1988;Chin, 2010;Khong et al, 2013). The AVE value of 0.5 or more indicates that, on an average, the construct is able to explain more than 50 per cent of the variance of its indicators (Hair et al, 2014).…”
Section: Resultsmentioning
confidence: 99%
“…Consumers are no longer passive; they are actively in control over information creating new content regarding the brand. Similarly, social platforms must be receptive to consumers' behaviors in order to build trust as consumers' trust may be reduced if their comments are deleted (Khong et al, 2013). Hexagram 4 represents a spring which encounters a mountain in its path.…”
Section: Chingmentioning
confidence: 99%
“…The terminologies and structures of such communication networks differ among sites (Boyd and Ellison 2007;Litt 2013). Social networks refer to composites of large numbers of individuals in groups, as well as the interactions and relationships that exist among the groups and individuals (Iacobucci and Hopkins 1992;Khong, Onyemeh, and Alain Chong 2013). Marketers rely on social networks to spread marketing messages in both business-to-business (B2B; Mouzas 2006) and business-to-consumer (B2C; Brown and Reingen 1987) markets.…”
Section: Introductionmentioning
confidence: 98%