Broadcasting sport: Analogue markets and digital rights

López-González, Hibai; Stavros, Constantino; Smith, Aaron C. T.

doi:10.1177/1748048517694969

Cited by 20 publications

(13 citation statements)

References 42 publications

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“…Considering the important role of the NFL in the global sport business, this major step may be seen as trendsetting for other sports federations. The relatively low rights sum of $10 million that has been reported could also be seen as an investment in new markets with the aim of increasing reach (López-González, Stavros, & Smith, 2017).…”

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confidence: 99%

International Sport Federations’ Social Media Communication: A Content Analysis of FIFA’s Twitter Account

Winand

Belot

Merten

et al. 2019

International Journal of Sport Communication

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This study aims to analyze the way in which Twitter is used by international sport federations to interact and engage with its followers. A content analysis of 5,389 online messages tweeted by FIFA using NVivo qualitative data analysis software was conducted between August 2014 to January 2015. Results suggest that FIFA does not use Twitter to its full potential by mainly sharing one-way information rather than engaging to a greater level with its followers. The research highlights the importance of the effective use of Twitter as a potential powerful communication tool for international sport federations, which are understood as metaorganizations whose members are organizations themselves. Communicating about social development and engaging followers, included their affiliated national sport associations, could potentially increase international sport federations' reputation and build trust amongst followers and stakeholders.

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confidence: 99%

International Sport Federations’ Social Media Communication: A Content Analysis of FIFA’s Twitter Account

Winand

Belot

Merten

et al. 2019

International Journal of Sport Communication

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“…Maxcy ( 2013) discusses the shifts in sports media as a consequence of the development of digital technologies, including the impact on business models of media companies and sports organizations. López-González et al ( 2017) analyze analog and digital sports broadcasting and consider the potential influence of digital technologies on the business models of players in the industry. Evens et al ( 2011) focus on " the strategic importance of content in the development of sustainable business models for mobile broadcasting services and […] discuss the implications of bundling strategies for the viability of these emerging platforms" ( Evens et al, 2011, p. 32).…”

Section: Business Models In Sports Media and Betting Companiesmentioning

confidence: 99%

Digital Business Models in Sport

Tomanek¹,

Cieśliński²,

Polasik³

2022

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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport and the Editor-in-Chief of the journal Quality in Sport, and local coordinator for the programme of The Governance & Administration of Leisure and Sports International Master ( GOALS) which is financed under Erasmus Mundus Joint Master Degree.

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“…The industry, however, is facing several obstacles as: (1) cord-cutting 2 trends accelerate; (2) live streaming becomes the norm; and (3) over-the-top (OTT) content delivery systems through non-traditional mediums like social media pervade the video ecosystem. The future of sports broadcasting is uniquely positioned between the analogue paradigm of long-standing television networks and the digital prototype of agile new entrants (Gonzalez, 2017).…”

Section: Sports Broadcasting Industry Trendsmentioning

confidence: 99%

Sports fans in the digital age: will virtual reality integrate into the sports space?

Kletke¹

2021

Preprint

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Virtual reality (VR) is an immersive technology that is increasingly considered for use in the sports media space. With the proliferation of digital media, stakeholders in the sports ecosystem are looking to leverage new technology as part of their distribution strategy. This paper will seek to investigate the potential for virtual reality as a sports broadcasting medium. Through an exploration of various points of view in the field, use cases, and theoretical frameworks, this research will attempt to understand the various barriers to mainstream adoption. This MRP concludes that virtual reality for sport viewing is still in its infancy, but will pervade the market as a complementary broadcasting offering in the future. It will furthermore seek to outline a business model for virtual reality sports to monetize content

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Broadcasting sport: Analogue markets and digital rights

Cited by 20 publications

References 42 publications

International Sport Federations’ Social Media Communication: A Content Analysis of FIFA’s Twitter Account

International Sport Federations’ Social Media Communication: A Content Analysis of FIFA’s Twitter Account

Digital Business Models in Sport

Sports fans in the digital age: will virtual reality integrate into the sports space?

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